Permutive’s mission is to rebuild data in advertising to protect privacy.
Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience while respecting consumer privacy - with all data staying within the platform.
With Permutive, publishers can develop unique audience insights, optimise campaigns on the fly, and drive direct deals, win more RFPs, and secure repeat business with advertisers.
Our patented on-device technology helps publishers capture, segment and target every user at speed so they can confidently monetise every user and assure advertisers that they are maximising ad spend.
- Capable of activating every single impression in milliseconds to create a unique audience offering that allows publishers to address every user with data.
- Capable of building endemic audiences, and identifying and modelling non-endemic audiences.
- Enables publisher teams to articulate the value of their audience at each stage of the cycle - delivering a differentiated audience narrative to win briefs and rebookings.
- Monetise audiences across activation channels while protecting privacy and maximising scale.
Permutive is trusted by over 120 of the world’s largest publishers, including News Corp, Hearst, BuzzFeed, Penske Media, The Washington Post, Future plc, The BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast, Trusted Media Brands, Hello, and Reworld Media.
Data management platform