Association of Online Publishers

Permutive

Permutive is built on the core principle of responsible marketing, which includes privacy, consent and transparency. Its Audience Platform empowers publishers and advertisers to activate audiences responsibly without any third-party access to personal data.

Permutive is listed in YCombinator’s Top 150 companies of all time and is trusted by the world’s largest publishers and advertisers, including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International.

hello@permutive.com

https://permutive.com/

Resources

How Trusted Media Brands increased audience size by 22X

TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company. TMB’s portfolio of leading brands, which includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that’s inspired and created by its fans. Engaging more than 200 million consumers worldwide, TMB’s content—available across streaming TV, social media, web, and print.

Published: 07 Oct 2022

Content and context make premium publishers’ audiences addressable

Increasingly, consumers are opting out of targeted advertising, leaving publishers searching for ways to continue serving marketers’ desire to reach relevant audiences and to optimize ads for audiences. A significant part of the answer for many will lie in publisher content, context, and the savvy application of first-party data. To do this, publishers must capture powerful insights they have available to monetize the most relevant, high-value consumers – all without compromising their privacy.

Published: 07 Oct 2022

Brands Need To Accept Responsibility For Keeping Consumer Data Safe

While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem.

Published: 07 Oct 2022
Author: Mark Pearlstein

Hello! increased brand consideration by over 15% through their first-party data strategy

To understand and prove the strength of their audience, and provide advertisers with more granular insight Hello! switched to Permutive.

Published: 12 Oct 2021

Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world

NDA recently held a roundtable, in partnership with Permutive, to discuss the role of first-party data in the privacy-first world.

Published: 12 Oct 2021

Insider quadruples campaign revenue with first-party data using Permutive

To better serve its global audience and clients, Insider sought to improve its audience insights across platforms.

Published: 12 Oct 2021

What Are Publisher Cohorts?

First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?

Published: 12 Oct 2021

The great privacy reset

Catch up on Permutive's 2021 global summit, featuring an exclusive keynote with Bob Hoffman, creator of the popular blog and newsletter, "The Ad Contrarian."

Published: 12 Oct 2021