Search site

Become an AOP member

More details

Permutive logo 2

Permutive

Permutive is rebuilding data in programmatic advertising to protect privacy. As the only Audience Platform built on patented and privacy-preserving on-device technology, we enable premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe.

Working with clients across Europe and North America, publishers using Permutive include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International.

hello@permutive.com

https://permutive.com/

Resources

Hello

Hello! increased brand consideration by over 15% through their first-party data strategy

To understand and prove the strength of their audience, and provide advertisers with more granular insight Hello! switched to Permutive.

Published: 12 Oct 2021

Go
NDA x Permutive Roundtable 1 1 1024x576

Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world

NDA recently held a roundtable, in partnership with Permutive, to discuss the role of first-party data in the privacy-first world.

Published: 12 Oct 2021

Go
Insider quadruples

Insider quadruples campaign revenue with first-party data using Permutive

To better serve its global audience and clients, Insider sought to improve its audience insights across platforms.

Published: 12 Oct 2021

Go
Publisher Co horts

What Are Publisher Cohorts?

First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?

Published: 12 Oct 2021

Go
Great privacy 1

The great privacy reset

Catch up on Permutive's 2021 global summit, featuring an exclusive keynote with Bob Hoffman, creator of the popular blog and newsletter, "The Ad Contrarian."

Published: 12 Oct 2021

Go