Association of Online Publishers

Permutive

Permutive’s mission is to rebuild data in advertising to protect privacy.

Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience while respecting consumer privacy - with all data staying within the platform.

With Permutive, publishers can develop unique audience insights, optimise campaigns on the fly, and drive direct deals, win more RFPs, and secure repeat business with advertisers.

Our patented on-device technology helps publishers capture, segment and target every user at speed so they can confidently monetise every user and assure advertisers that they are maximising ad spend.

- Capable of activating every single impression in milliseconds to create a unique audience offering that allows publishers to address every user with data.

- Capable of building endemic audiences, and identifying and modelling non-endemic audiences.

- Enables publisher teams to articulate the value of their audience at each stage of the cycle - delivering a differentiated audience narrative to win briefs and rebookings.

- Monetise audiences across activation channels while protecting privacy and maximising scale.

Permutive is trusted by over 120 of the world’s largest publishers, including News Corp, Hearst, BuzzFeed, Penske Media, The Washington Post, Future plc, The BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast, Trusted Media Brands, Hello, and Reworld Media.

Data management platform Private Marketplace Open programmatic

hello@permutive.com

https://permutive.com/

Contacts

Robbert van der Pluijm
Head of Marketing
robbert@permutive.com

Resources

Why advertisers cant reach RIGHT

Why advertisers can’t reach 70% of their audiences

As privacy reduces open web reach to just 30%, read this article to find out how advertisers can reach their total audiences while respecting the privacy choices of consumers.

Published: 19 Sep 2023

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Why Publishers see success RIGHT

Why publishers see success in direct-sold programmatic

Direct-sold strategies are delivering benefits to publishers, read this piece for insight into the building blocks of going direct.

Published: 19 Sep 2023

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Joe Root

As the open marketplace collapses, direct sales offer publishers a lifeline

Joe Root, CEO and co-founder of Permutive, explains how publishers are off-setting losses with direct-sold programmatic and building businesses by unlocking the 70% of consumers brands can’t reach in the open marketplace.

Published: 19 Sep 2023

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Webinar RIGHT

How first-party data is helping The Independent build better audiences for advertisers

In this on-demand Digiday webinar, The Independent’s Alistair Smith, Head of Commercial Data & Insight, explained why the publisher made the decision to take a first-party-only approach in 2021, and delved into the journey the publisher has been on since then.

Published: 19 Sep 2023

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A publishers guide to surviving open market collapse

A publisher’s guide to surviving open marketplace collapse

The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. This guide will help publishers build a direct-sold strategy that drives ad sales and wins repeat business.

Published: 19 Sep 2023

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Image 3 Trusted Media Brands

How Trusted Media Brands increased audience size by 22X

TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company. TMB’s portfolio of leading brands, which includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that’s inspired and created by its fans. Engaging more than 200 million consumers worldwide, TMB’s content—available across streaming TV, social media, web, and print.

Published: 07 Oct 2022

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Content and context make premium publishers’ audiences addressable

Increasingly, consumers are opting out of targeted advertising, leaving publishers searching for ways to continue serving marketers’ desire to reach relevant audiences and to optimize ads for audiences. A significant part of the answer for many will lie in publisher content, context, and the savvy application of first-party data. To do this, publishers must capture powerful insights they have available to monetize the most relevant, high-value consumers – all without compromising their privacy.

Published: 07 Oct 2022

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Image 1 Mark Pearlstein CRO Permutive

Brands Need To Accept Responsibility For Keeping Consumer Data Safe

While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem.

Published: 07 Oct 2022
Author: Mark Pearlstein

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Hello

Hello! increased brand consideration by over 15% through their first-party data strategy

To understand and prove the strength of their audience, and provide advertisers with more granular insight Hello! switched to Permutive.

Published: 12 Oct 2021

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NDA x Permutive Roundtable 1 1 1024x576

Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world

NDA recently held a roundtable, in partnership with Permutive, to discuss the role of first-party data in the privacy-first world.

Published: 12 Oct 2021

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Insider quadruples

Insider quadruples campaign revenue with first-party data using Permutive

To better serve its global audience and clients, Insider sought to improve its audience insights across platforms.

Published: 12 Oct 2021

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Publisher Co horts

What Are Publisher Cohorts?

First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?

Published: 12 Oct 2021

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Great privacy 1

The great privacy reset

Catch up on Permutive's 2021 global summit, featuring an exclusive keynote with Bob Hoffman, creator of the popular blog and newsletter, "The Ad Contrarian."

Published: 12 Oct 2021

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