Association of Online Publishers

Outbrain

Outbrain is a leading recommendation platform for the open web. Our technology enables one-third of the world's online consumers to discover new things through recommendation feeds on their favourite media and connects advertisers to these audiences to grow their business. Outbrain partners with publishers and marketers in more than 55 countries worldwide and is headquartered in New York City, with offices in 18 cities worldwide.

175 High Holborn, London WC1V 7AA

rchambers@outbrain.com

http://www.outbrain.com

Contacts

James Milne
Managing Director, Northern Europe
jmilne@outbrain.com

Richard Chambers
Head of Publishers
rchambers@outbrain.com

Resources

Fireside chat with Morgan Stevenson, Newsquest, and Richard Chambers, Outbrain

How are publishers using tech solutions to better diversify their revenues and develop cross-selling advantages? At AOP Publishing Tech Talk, Richard Chambers, Head of Publishers – Northern Europe at Outbrain, joined Morgan Stevenson, Digital Transformation Director at Newsquest, to understand what new challenges they’re identifying and how they’re capitalising on emerging opportunities.

Published: 26 Oct 2022

Watch

Introducing Keystone by Outbrain

Discover Keystone—the user journey and experience platform from Outbrain. Offering a revolutionary technology that empowers digital publishers to better manage site real estate, prioritize the business needs across the organization and optimize conversion and revenue across diversified KPIs. One holistic view of performance, across all departments, all goals.

Published: 07 Oct 2022

Removing silos has become essential for both publisher revenue and reader experience

As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.

Published: 07 Oct 2022

Outbrain Unveils Keystone: New Optimization Platform for Publishers Removing silos has become essential for both publisher revenue and reader experience

Published: 07 Oct 2022

How Editorial AI Is Transforming Publisher Engagement And Monetization

AI is an essential part of a modern publisher's toolkit. It’s core to the audience, product development, creative testing and measurement, and it's expanding into more dynamic areas such as creative creation, ad targeting and identity management in a post-cookie world.

Published: 23 Jun 2022

OB Blog ID5 Partnership Master b 1024x576

Outbrain Supports ID5 to Futureproof and Maximize Addressability and Value for Publishers and Advertisers

Our support of industry-standard identity solutions, like ID5, give buyers more options to reach the right audiences, while maximizing value for publishers.

Published: 23 Jun 2022

How AI & Machine Learning are Taking Publishing to New Heights

The past two years have given way to massive news cycles with COVID, Trump’s administration, and the withdrawal of US troops from Afghanistan. That means it’s only natural for this cycle to end. We’re already seeing a decline in page views across news sites as users are burnt out from online activities. What’s really happening is a normalization of page views, back to pre-pandemic levels. Now the key challenge will be to continue revenue growth with less page views; in other words, doing more with less.

Published: 23 Jun 2022

Ob blog celebrating women master b 1024x576

Celebrating Women In Publishing

Earlier this month Outbrain celebrated International Women’s Day by sharing some of our focus areas as we #breakthebias. This week, Tara Hassan our Global Marketing Manager, Publishers & Platforms talked to Tatjana Biallas, Managing Director at gofeminin.de and Catherine Ferguson, Director, Sales Integrations and Business Development, Global News and Radio at Corus Entertainment, leaders in publishing who are forging ahead and creating an industry where women can thrive.

Published: 23 Jun 2022

OB Blog Future Proof Your Performance Master b 1024x576

What Will a Cookieless Future Look Like? It’s Already Here

Using better signals to build a future-proof identity and performance strategy It has been over three years since major browsers like Google Chrome and Safari announced their intention to fully phase out third-party cookies, the key mechanisms that have historically powered audience targeting and personalization on the modern web.

Published: 23 Jun 2022