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Resources
3 Obvious and 4 Not So Obvious Best Practices to Accelerate Your Sponsored Content Business
Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives. This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.
Published: 07 Oct 2022
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The Next Era of Advertising: as defined by publishers
The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees. We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand. More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.
Published: 07 Oct 2022
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Uncover the Story in Your Data: Translate Insights Into Compelling Content
While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client — or producing new content that drives results, as opposed to shouting into the void. Watch "Uncover the Story in Your Data: Translate Insights Into Compelling Content" an Adweek x Nativo webinar.
Published: 07 Oct 2022
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