Association of Online Publishers

Index Exchange

Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any ad format. We’re a proud industry pioneer with nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience makers.

As a trusted partner and ally, our aim is to deliver total market efficiency and value for the programmatic ecosystem at large. Through the transparency of our technology, dedication to innovation, and long-standing customer relationships, we lead through change.

Mobile & apps Native advertising Supply side platform Video

Contacts

Maria Ballester
Senior, Field Marketing Manager
Maria.ballester@indexexchange.com

Andrew Heald
Regional Team Lead, Publisher Development
Andrew.heald@indexexchange.com

Lauren Saving
Head of International Marketing
lauren.saving@indexexchange.com

Resources

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to revolutionise programmatic advertising in streaming TV. Working with Index and other programmatic leaders, the IAB Tech Lab developed OpenRTB 2.6 to address specific needs for TV and pave the way for more efficiency, scale, and transparency in the channel.

Published: 02 Apr 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

As we work with more publishers to begin implementing and testing new Google Privacy Sandbox solutions, namely the Protected Audience and Topics APIs, we’ve been asked a lot of questions about the APIs and how they will perform. Does ad spend decline on Chrome without third-party cookies? Is Privacy Sandbox helping to replace revenue, and by how much?

Published: 02 Apr 2024

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this signals a significant change in how our industry considers addressability in advertising.

Published: 24 Jan 2024

Privacy Sandbox: What Is the Protected Audience API?

Google Chrome plans to deprecate third-party cookies in favor of a privacy-first solution, the Privacy Sandbox, and its associated APIs. One of these, the Protected Audience API (PAAPI), serves up a new way to address remarketing, which is widely viewed as the most privacy-intensive use case. Roni Gordon, senior principal software engineer at Index Exchange, shares the privacy measures that the Protected Audience API introduces and how it functions in web environments.

Published: 24 Jan 2024

Top Ad Tech Trends to Watch in 2024

Next year is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry. As the impending death of the third-party cookie looms, the industry is gearing up for transformative changes. Underpinning all of this change, we’ll see a greater focus on driving value, boosting efficiency, and improving sustainability.

Published: 19 Dec 2023

Index Exchange and FreeWheel Integration

Integration designed to enhance programmer monetization and marketer access to premium audiences

Published: 11 Dec 2023

Index Explains Video series - Streaming TV

While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.

Published: 11 Dec 2023

Index Explains Video series - Addressability

Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

Published: 11 Dec 2023

Index Explains Video series – Sustainability

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

Published: 11 Dec 2023

MC 8415 1123 Header image for the Insider Case Study

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023. Outstream ad units can be placed within articles or feeds, or may be a floating video ad unit. They’re sound-off by default and can fall into three video placement types: accompanying content, interstitial, and standalone or no content. Business Insider realised it was missing out on potential revenue by not activating outstream advertising inventory with Index.

Published: 20 Nov 2023

10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV (CTV) inventory is transacted.

Published: 07 Oct 2022