Equativ connects advertisers, publishers, and technology partners through a powerful SSP, as well as curation and retail media technologies. The platform optimizes programmatic video, CTV, and data-driven advertising for better performance – privacy-compliant and globally scalable

Experian Marketing Services empower publishers to better understand, connect and engage with their target audience through deep consumer insights. Our expertise spans demographics, research, and dynamic behaviour analysis, providing actionable insight to inform smart marketing and location investment decisions across UK and international markets.

Opti Digital is a leading AdTech company helping digital publishers maximize revenue and connect brands with premium audiences. Through its monetization suite, proprietary demand, and advanced analytics, Opti Digital enables publishers to optimize advertising performance and drive sustainable growth. More than 10,000 websites and apps worldwide rely on Opti Digital.

Teads partners with premium publishers to deliver sustainable monetisation, personalised user experiences, and access to unique global demand. Our AI-powered platform enables full-inventory monetisation across all screens, with contextual insights and creative innovation designed for the open internet - supporting quality journalism while driving engagement and revenue growth.

The Trade Desk is committed to making digital advertising better. Because the future of the open internet depends on it. They only represent the buy-side; engaging with publishers to improve transparency and efficiency. Initiatives like EUID, OpenPath, and SPO, evaluate supply objectively across all connections, supporting premium publishers and high quality standards.