Criteo, the commerce media company, provides a commerce Supply-Side Platform (SSP), Commerce Grid to maximize publisher revenue, amplify advertiser outcomes at scale, and help retailers unlock the true value of their shopper data. To harness the power of commerce media, Commerce Grid differentiates itself from other SSPs by bringing Criteo’s proprietary Commerce Audiences to both buyers and sellers on the supply side for the first time.

Equativ connects advertisers, publishers, and technology partners through a powerful SSP, as well as curation and retail media technologies. The platform optimizes programmatic video, CTV, and data-driven advertising for better performance – privacy-compliant and globally scalable

Experian Marketing Services empower publishers to better understand, connect and engage with their target audience through deep consumer insights. Our expertise spans demographics, research, and dynamic behaviour analysis, providing actionable insight to inform smart marketing and location investment decisions across UK and international markets.

Opt Out Advertising provides a privacy-first advertising solution to publishers and advertisers. Their technology helps publishers to monetise consentless inventory and gives advertisers the opportunity to reach target customers effectively while respecting their privacy.

Teads partners with premium publishers to deliver sustainable monetisation, personalised user experiences, and access to unique global demand. Our AI-powered platform enables full-inventory monetisation across all screens, with contextual insights and creative innovation designed for the open internet - supporting quality journalism while driving engagement and revenue growth.

The Trade Desk is committed to making digital advertising better. Because the future of the open internet depends on it. They only represent the buy-side; engaging with publishers to improve transparency and efficiency. Initiatives like EUID, OpenPath, and SPO, evaluate supply objectively across all connections, supporting premium publishers and high quality standards.