Blockthrough
Blockthrough enables the world's largest publishers to recover the advertising revenue they are losing due to ad blockers, while respecting user consent and experience.
Adblock Revenue Recovery vendor325 Front St W, 4th Floor, Toronto, Ontario, M5V 2Y1, Canada
https://blockthrough.com/
Contacts
Vishveshwar Jatain
Director, Marketing and Sales Operations
vj@blockthrough.com
Resources
How CafeMedia Recouped Millions Through Ad Block Recovery
Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years.
Published: 01 Dec 2022
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Slice of Ad Tech, Episode 1 (James Van Sweringen):
Welcome to the first episode of Blockthrough’s new podcast, Slice of Ad Tech. In this episode, I speak with our Director of Revenue Operations, James (Van) Sweringen, about, you guessed it—setting up and managing a successful revenue operations practice within ad tech. Van has 8 years of experience working on data analytics, yield management, and partnerships for companies like National Geographic, New York Post, and Mansueto Ventures (Inc. and Fast Company).
Published: 07 Oct 2022
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7 misconceptions about adblock users
Before Google decided to deprecate third-party cookies and before GDPR was a thing—publishers were preoccupied with a revenue risk of another kind: The so-called ‘adblockalypse’. Rings a bell? In the last two years, Blockthrough has helped publishers recover more than $80 million in advertising revenue, which would have otherwise been lost to adblocking. We monetize more than 2B adblock pageviews each month—that’s 2,000,000,000 pageviews for full effect.
Published: 07 Oct 2022
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2022 Adblock Report
We’re excited to present the 2022 PageFair Adblock Report, the eighth report in this series. In this year’s report, we learned that desktop adblocking has crept back up to its 2018 high. Since advertising revenue from mobile web is still a relatively poor monetization environment for most publishers, this is a trend reversal publishers should monitor closely.
Published: 07 Oct 2022
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