Sky Vegas Partners with Tales from the Celebrity Trenches

Published: 19 Oct 2026

Mail Metro Media signs Sky Vegas for year-long sponsorship deal with Tales from the Celebrity Trenches

LONDON, UK, 19th OCTOBER 2026: The hit celebrity and pop-culture podcast, known for its humorous and irreverent take on the biggest stories in showbiz, welcomes Sky Vegas, the UK’s No.1 online casino, as its latest commercial partner.

Fronted by Jamie East, the weekly podcast, part of Mail Metro Media’s audio offering, serves up big-name celebrity interviews, the hottest pop-culture talking points and entertaining stories from behind the showbiz curtain.

The partnership brings Sky Vegas into a world of celebrity, culture and entertainment, aligning with its new Primetime brand platform and ambition to build a more distinctive, entertainment-led brand.

Jamie East, Head of Podcasts, said: “We couldn’t be happier to welcome Sky Vegas into the Celebrity Trenches. They’re a brilliant fit for a show built around entertainment, fun and just the right amount of mischief. From huge celebrity interviews to our ridiculous takes on the week’s biggest pop-culture moments, things are about to get even more playful.”

Sam Behar, Marketing Director at Sky Vegas, said: “We’re always looking for new and exciting ways to bring entertainment to our audiences. Tales from the Celebrity Trenches has a brilliant mix of celebrity stories, humour and pop-culture commentary, making it a natural fit for Sky Vegas and our Primetime platform.

“We’re delighted to be partnering with Jamie and the team and we look forward to bringing listeners even more entertaining moments over the coming year.”

Hannah Blake, Managing Director of New Media at Mail Metro Media, said: “The Sky Vegas partnership is a great example of how our podcasts can create distinctive opportunities for brands to connect with audiences. As a broadcast publisher, we’re developing a range of formats across channels to meet people where and how they choose to consume content.”