How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversations

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. The digital revolution has forced publishers to rethink their role in the world of media, especially how they make money. To thrive in the future, publishers will need to employ a mix of business models to turn their website visitors into paying customers.

How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen their relationships with visitors so they stay on their sites for longer and click through to other stories, pages, and videos. If they have visited once or twice, chances are they can be persuaded to come again. That means working out what attracted them to your site in the first place and making sure you give them more of it.

How local and national publications are transforming their businesses through reader revenue

Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and local publications developed their models. Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, and Nina La France, SVP, Consumer Marketing & Business Development at Forbes Media, discuss their experiences.

Turbocharging your reader revenue models, lessons from the coal face

There are many different models and strategies that publishers can use to reach new audiences and drive subscription revenue. In this talk we will look at 9 stats for subscription success and we will also be exploring changes in the industry with Harry Fawkes, Head of Digital Subscriptions at dmg media. Speakers Rupert Knowles, GM @ Piano Harry Fawkes, Head of Digital Subscriptions @ DMG Media.

Lessons Learned from the Pandemic-Era Subscription Boom

The COVID-19 pandemic served as a catalyst for massive subscription growth, in part because consumers sought quality journalism to get accurate information about the virus. It also accelerated content consumption trends that were already happening. Let’s explore the main highlights across digital engagement, retention and conversion during a year of increased appetite for news content. We’ll also unpack how publishers can use this data to prepare for future shifts in consumer demand.

How can ad tech support publishers in preparation for the cookieless world?

How Progressive Profiling Helps Build Rich Audience Segments

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights. It allows you to collect data when it’s most relevant to the needs of your business.

How to Make More Strategic Decisions With Contextual Data

In its essence, contextual data helps you understand more about your users so you can deliver more personalized experiences to them. For media brands and publishers, contextual data provides deeper insight into onsite behaviors and is described by Gartner as “any relevant facts from the environment,”

How to Collect More First-Party Data

If you didn't know what first-party data was before Google announced its plans to end support for third-party cookies, this is your wake-up call. First-party data is an extremely useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. Companies use these profiles to build effective engagement campaigns, personalized messaging and advertising experiences that motivate users to take a desired action.