AOP News | Ask the Associates

Is your team ready for the technology of the future?

Technology is evolving rapidly, and it likely isn’t an overstatement to suggest that the workplace in ten years’ time will look radically different. At last month’s AOP CRUNCH: AI-volution and the opportunities for digital publishers, it was clear that regardless as to whether you thought AI was a saviour or a destroyer, now is the time to lean in. Experimenting now is the key to remaining ahead of the curve and also to playing a foundational role in shaping how these technologies develop.

Cookieless browsers improve ad performance, trial finds

Cookieless browsers saw improved ad performance compared with browsers with cookies, new research has found.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2024

The Association of Online Publishers (AOP) celebrated its 22nd Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Member News

Entries open for the Campaign Ad Net Zero Awards 2024

The Campaign Ad Net Zero awards, currently in their third year, are now open.

Index Exchange Welcomes Cadi Jones as New Senior Vice President, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of Cadi Jones as senior vice president, Europe.

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and inspire the world.

Member News

Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen's core values: delicious taste, the best natural ingredients, and health benefits.

Industry News

Media Smart and Advertising Association Publish Political Advertising Guide

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than all/commercial advertising (39%).