Avid Collective Event I FutureProof: Accelerating Growth In Digital Publishing

​Join us for an exclusive event on Aptil 10th designed to help UK publishers drive growth against other ad channels through innovation and industry collaboration.

AOP News | Awards News

From us to you: Advice on how to thrive in digital publishing

We asked industry experts on the AOP Digital Publishing Awards jury to share the professional advice that they’d offer to their younger selves. And while time travel isn’t yet possible, there’s lots to be gleaned from their experiences. Whether you’re new to digital publishing or you’re a seasoned pro, we’re all constantly learning and evolving. Here are eleven pieces of advice to help you as you continue growing into your career as a digital publisher.

The Search-to-Sales Connection

In partnership with Circana, we've launched The Search-to-Sales Connection—an exclusive report that uncovers the powerful link between consumer search behaviour and sales performance. It proves that search doesn't just influence sales; it predicts them.

AOP News

Voice of the Premium Publisher: Spotlight On… Karen Eccles

Karen Eccles, our new Chair of the Board sat down with AOP’s Managing Director, Richard Reeves, to discuss the ups and downs of digital publishing, the challenges and opportunities it faces today, and the immense responsibility of keeping revenues flowing at such a storied news brand.

How publishers can harness five key benefits of branded content

New report from Avid Collective details five key benefits of branded content for publishers. By Press Gazette

Maximise The 5 Unique Benefits of Branded Content 

Following Tom Gunter’s editorial at AOP Crunch, Avid Collective’s latest whitepaper explores how publishers can leverage trust, attention, relevance, education, and emotion to drive sustainable revenue. Discover how to combat declining ad spend, reduce reliance on programmatic, and position your branded content offering as essential to advertisers. Download now for actionable strategies to future-proof your publishing business.

AOP News | Awards News

Friend or foe: Navigating the AI revolution in digital publishing

Whether you’re an AI-optimist or an AI-sceptic, one thing’s for sure: Generative AI is re-writing the rules of digital publishing. We reached out to the AOP Digital Publishing Awards jury to uncover what digital publishers see as the biggest challenges and opportunities created by the rapid emergence of generative AI technologies.

Taboola Expands Beyond Native Ads with Realize

Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new technology platform called Realize.

Member News

Immediate Partners with the GoodNet to Launch Media-First Publisher Sustainability Platform, IM Clear

Immediate, home to trusted brands people love, including Good Food, BBC Gardeners’ World and Radio Times, has announced the launch of IM Clear, a pioneering sustainable advertising platform.