Your blueprint for navigating the programmatic privacy shift
The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.
Published: 08 Oct 2021
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Autovia Accelerates Product Leadership with Dan Cohen Hire
Autovia, the UKs leading automotive content and commerce business, has hired Dan Cohen as its first Chief Product Officer.
Published: 04 Aug 2021
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Immediate Media Co launches Bluey Magazine
Immediate Media Co, the special interest content and platform company, is launching Bluey Magazine, bringing to life the multi-award-winning TV show Bluey.
Published: 03 Aug 2021
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78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies
The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.
Published: 21 Jul 2021
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PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING
The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure
Published: 20 Jul 2021
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The Week Junior Launches The Summer of Reading 2021
The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.
Published: 29 Jun 2021
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Autovia Builds out Digital Leadership with Dan Daly Hire
Amazon and Auto Trader Alum Appointed Marketing Director as Autovia Records Record Traffic
Published: 01 Jun 2021
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ID5 announces its partnership with Italiaonline, Italy’s largest online publisher
The collaboration enables Italiaonline to identify and better monetise cookieless traffic in a privacy-compliant way
Published: 20 May 2021
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ID5 raises $6 million in Series A funding
The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance
Published: 31 Mar 2021
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