ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains.

ID5 Launches Product Advisory Group to Support its Growth Strategy

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers.

Member News

FORMER AMNET MANAGING DIRECTOR TIM WILLCOX JOINS PUBMATIC

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Wilcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands. Read more here.

Member News

Immediate Media Co launches new Disney and Pixar Lightyear magazine

Immediate Media Co, the special interest content and platform company, is launching a new Disney and Pixar magazine, Pixar Adventures with…, bringing the magic of Disney and Pixar’s Lightyear and Disney and Pixar’s Toy Story to life.

UKOM Digital Market Overview

“Take a look at UKOM’s latest Digital Market Overview - July 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones”

Sovrn has enabled its publishers to achieve an almost two times greater lift in eCPMs thanks to the ID5 ID

To support publishers' monetization efforts, Sovrn ran a test where Sovrn Signal matched participating publisher first-party IDs to consented and permissioned hashed emails (HEMs) in the Sovrn Data Collective. Publishers then passed the HEM to ID5, which attached it to the ID5 ID and passed it to all SSPs supporting the identifier. Sovrn linked permissioned, first-party data from the Sovrn Data Collective on each applicable user visit to an ID5 ID, which was then passed to buyers for evaluation.

Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

A guide to common Ad Manager policy questions

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.