Member News

Immediate Announces Lily Barclay as First Content Director of Good Food, the UK's Number One Food Brand

Immediate, home to trusted brands that people love, has today (Thursday 27 June) announced Lily Barclay as Content Director of Good Food.

Member News

Immediate Announces Partnership with Opt Out Advertising To Unlock Consentless Advertising

This newly announced partnership will see Immediate benefit from Opt Out Advertising’s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Taboola Signs Exclusive Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group.

Cookieless browsers improve ad performance, trial finds

Cookieless browsers saw improved ad performance compared with browsers with cookies, new research has found.

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Member News

Entries open for the Campaign Ad Net Zero Awards 2024

The Campaign Ad Net Zero awards, currently in their third year, are now open.

Index Exchange Welcomes Cadi Jones as New Senior Vice President, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of Cadi Jones as senior vice president, Europe.

Member News

Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen's core values: delicious taste, the best natural ingredients, and health benefits.

MPACT+ Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans

Global sustaintech platform IMPACT+ today launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.