Spend in the Battle of the Festive Ads to Reach £10.5bn
Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC. This marks a 7.8% increase from last year’s spend of £9.7bn and the investment highlights advertising’s vital role to support businesses, jobs and the economy during the Christmas period.
Published: 13 Nov 2024
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UK Advertising Reports £108BN Spend in Q2 2024
UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1.
Published: 31 Oct 2024
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CPCA and ICO begin development of world’s first regulator-approved privacy certification for digital advertising
Today, the Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative aims to clarify how the UK General Data Protection Regulation (UK GDPR) applies to digital advertising, increase regulatory clarity and reduce market uncertainty.
Published: 09 Oct 2024
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Applications open for the 2025 Stationers’ Company Warrants
The Stationers’ Company announced today that it is now open for applications for new Warrants and 2025 Warrant renewals.
Published: 24 Sept 2024
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Cross-Industry Relationships | Industry News
Updated APL will make programmatic financial transaction audits, more routine.
Improving the ability for advertisers and publishers to carry out financial audits of their programmatic supply chains, the UK’s Cross-industry Programmatic Taskforce has released an update of the Programmatic Financial Audit Toolkit.
Published: 16 Sept 2024
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Advertising Association Publishes Inaugural Report From AI Taskforce
The Advertising Association today launches the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership.
Published: 01 Aug 2024
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PinkNews Appoints Caroline Fenner as Chief Revenue Officer
PinkNews, the world's largest and most influential LGBTQ+ media brand, is excited to announce the appointment of Caroline Fenner as Chief Revenue Officer.
Published: 31 Jul 2024
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UK Advertising Spend Reached £9.2BN in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024.
Published: 29 Jul 2024
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New Report Highlights Vital Importance of Advertising's Social Contribution
The Advertising Association today launches the new Social Contribution of UK Advertising 2024 report from advertising industry think tank, Credos. Along with fresh research and insights, the report has curated and showcases work of the highest creative quality to highlight how they make a social contribution. This ‘best of the best’ selection includes eleven case studies from leading brands and charities, including eBay x Love Island, Dove, Vanish and Breast Cancer Now, that have all won awards for their positive social contribution. Amongst other key insights, the research shows that the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years: from 34% in 2021 to 44% in the first half of 2024.
Published: 17 Jul 2024
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