Equativ Partners with DoubleVerify to Elevate Media Quality and Programmatic Curation Precision

Published: 08 Oct 2026

London, October 7th, 2026 — Equativ, the leading end-to-end media platform, today announces a strategic integration with DoubleVerify (DV), a global leader in digital media quality measurement and analytics. This collaboration allows Equativ to integrate advanced media quality verification technology (viewability, brand suitability, contextual alignment, and attention) directly into its SSP to offer buyers and publishers more precise and effective programmatic curation.

Smarter Curation Serving the Entire Programmatic Chain

Thanks to this integration, Equativ enables media buyers, DSPs, and publishers to better control the media quality of the inventories delivered, ensuring that only relevant ad environments that comply with advertisers' requirements are proposed.

The integration of DV products specifically offers:

• Pre-bid brand suitability: DV helps advertisers align media delivery with their brand suitability settings by evaluating content before impressions are transacted. This pre-bid avoidance helps ensure ads appear in appropriate environments based on an advertiser’s goals.
• Advanced contextual activation: selection based on the actual content on the page.
• Universal Attention activation. A product that allows advertisers to avoid serving ads on generally underperforming apps and domains.
• Viewability optimization: prioritization of inventories with high historical viewability.

Concrete Benefits for Advertisers and Partners

This integration addresses several key challenges in the programmatic market:

• Improved media quality: serving exclusively in environments that meet brand suitability criteria.
• Reduced media waste: by maximizing media spend on inventory that has the potential to perform.
• Increased operational efficiency: simplification of processes through alignment of filtering criteria.
• Enhanced performance: better matching between inventory and advertiser objectives.

“Advertisers are demanding more precision, transparency, and accountability across the programmatic supply chain,” said Steven Woolway, EVP of Business Development at DoubleVerify. “Our integration with Equativ helps bring trusted media quality controls and deeper supply-side intelligence directly into the curation process, enabling buyers and publishers to drive stronger performance, improve operational efficiency, and activate media with greater confidence.”

"This collaboration with DoubleVerify marks a key step in our mission to offer a more qualitative and higher-performing supply. By integrating complementary advanced verification capabilities directly into the heart of our SSP, we enable an additional option for our partners to activate smarter and more effective curation strategies." concludes Jean-Christophe Peube, COO of Equativ.

Equativ is dedicated to fostering transparency and trust, a commitment recently validated by the Trustworthy Accountability Group (TAG). Equativ was awarded Platinum status, TAG's highest designation, joining a select group of global companies recognized for upholding rigorous standards of trust and accountability in digital advertising. This new integration further strengthens that commitment.