Association of Online Publishers

Stronger together: The key to publisher-to-publisher collaboration for mutual success

Date: 20 Oct 2022
The Apartment, The Hoxton, Holborn, WC1V 7BD

Our CRUNCH series continues to be supported by our TAB partner Google

What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification – and to ensure that diverse media brands receive the support and investment that they need? The AOP CRUNCH heard from leading experts across the digital publishing industry and how publisher-to-publisher collaboration can benefit all parties.

Topics to be discussed included:

The success of more diverse, specialist titles strengthens the digital publishing industry – why and how can publishers collaborate to ensure these titles receive the investment and support they need?
What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification?
What opportunities for collaboration are there? How can you work together editorially / commercially to build scale and to target specific communities / audiences?
Developing symbiotic partnerships between brands to ensure that all sides benefit and to maintain a healthy digital publishing ecosystem

CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

Collaboration to progress key industry issues
Inspiration and learning
Networking

Bitesize

It’s never been more important to collaborate, and as an industry, we have a responsibility to reach out to up and coming publishers from diverse communities to give them the support they need to grow their revenues and compete on an equal footing.
Collaboration starts with networking; you need to reach out and see what opportunities are out there. As a small publisher, it can be easy to get caught up in the day-to-day grind, but taking the time to reach out and build those connections is key to opening up new avenues to grow your brand.
Make it clear from the outset why you're collaborating. Build those relationships and keep them in mind when you get a new brief - ask yourself, who's strong in areas where you lack? What strengths do you have that they don't?
Content is a great testing bed to see how you can collaborate. Identify where there are overlaps between your audience, and then ask yourself how you can find new ways of bringing your content to their audience - and vice versa – to increase your readership.
Don’t be scared of change. There’s lots to learn from working with others but you need to be open to re-thinking some of your processes or strategies in order to meet others halfway and get the full value out of a collaboration.
You need clear communication; articulate at the start of the process what you’re looking to get out of the partnership, who’s responsible for which areas, and how you’re looking to measure success.

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