Our CRUNCH series continues to be supported by our TAB partner Google

Publishers often find themselves facing the same challenge: Do you buy-in expertise to meet a need or do you leverage your in-house capacity? On the one hand, external partners can bridge skills gaps and provide plug-and-play solutions that get you up and running today. On the other hand, external solutions may not fully meet your challenges.

There is no single answer to this question, but increasingly publishers are looking to develop in-house solutions that supplement their existing tech stack or product development strategy. But how do you demonstrate the value of this longer-term approach to your board?

Join us at AOP CRUNCH this November 12^th to discover how and when publishers are prioritising internal versus external solutions, and what the advantage is of developing a joint solution in partnership with other publishers.

Here’s a quick preview of some of the questions that will shape the morning’s discussion:

• Identifying untapped in-house capabilities and how you can creatively leverage these skills to solve challenges
• What are the different pros and cons of outsourcing creative thinking versus leaning on in-house talent and the underestimated advantage of a hybrid approach
• Balancing short-term wins against long-term brand building to understand the best avenue for your publishing brand
• Why collaboration between publishers can create new avenues to developing shared solutions without losing control of brand and data
• Evolving success metrics to accurately reflect the modern digital ecosystem and to create a business case that proves the value of long-term investment

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

REGISTER HERE

CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

• Collaboration to progress key industry issues
• Inspiration and learning
• Networking