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Investing in the future: How wider perspectives lead to inclusive narratives and engaged audiences

Date: 22 May 2025 , 9:00 - 12:30
Charlotte Street Hotel, London

Our CRUNCH series continues to be supported by our TAB partner Google

What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? Join us at AOP CRUNCH to discover how to deliver storytelling that better meets the needs of both your audiences and advertisers. You’ll be able to hear best practice and real-world expertise from leading digital publishers as we explore how to strengthen publisher environments to engage new and more diverse audiences.

Here’s a quick sneak peek at the topics we’ll be covering…

  • The ethical – and business – imperative of inclusive and authentic storytelling
  • Empowering your team to identify and respond to new audience building opportunities
  • Strengthening your editorial, product, and audience development strategies to ensure a comprehensive offer for all
  • Practical strategies to develop deeper understandings of your audience and how you can build engagement with communities through year-round content
  • How positive representation builds audience engagement and trust in your brands
  • Surfacing your content to a broad range of audiences in accessible, friendly way

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

REGISTER HERE

Featured Speakers

Lydia Amoah Headshot 1

Lydia Amoah FRSA

Profile

Me

Natasha Banjo
Portfolio Director of Women’s Lifestyle
Hearst UK

Profile

Ezekiel Bertrand 1

Ezekiel Bertrand
Apprentice News Reporter
Newsquest Media Group

Profile

Emily

Emily Davison
Multimedia Reporter
Newsquest Media Group

Profile

Elaine dela Cruz alt headshot

Elaine dela Cruz
Co-Founder
Project 23, Coaches of Colour and Equitable Coaching Foundation

Profile

Toby Granville

Toby Granville
Editorial Development Director
Newsquest Media Group

Profile

Headshot1 3 1

Lexie Kirkconnell-Kawana
Chief Executive
Impress

Profile

117 Grant Logan Motability Best Bio

Grant Logan
Founder & CEO
Ability Today CIC & The Academy for Disabled Journalists 

Profile

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Ross McCafferty
Deputy Opinion Editor
Metro

Profile

Nafissa Norris Headshot

Nafissa Norris
Membership & Engagement Account Director
Conscious Advertising Network (CAN)

Profile

RR headshot 3 1

Ridhi Radia
Head of ED&I
Immediate

Profile

Gary Rayneau headshot

Gary Rayneau
Co-Founder
Project 23, Coaches of Colour and Equitable Coaching Foundation

Profile

Laura Winson

Laura Winson
co-founder
Zebedee Talent

Profile

Expanding Horizons: Unlocking Video Revenue Through Innovation and Inclusion - EX.CO Roundtable

In today’s competitive media environment, publishers must look beyond familiar revenue models to stay ahead. This roundtable will explore how emerging video strategies — from AI-enhanced monetization and smarter contextual placement to tapping underused formats like vertical and in-app video — can drive both growth and inclusivity. We’ll discuss how to open premium inventory, meet evolving advertiser expectations, and deliver engaging audience experiences, all while maintaining brand safety and trust. Join us to uncover new ways to build a future-proof, diversified video strategy that serves both commercial goals and broader audience needs.

Exclusively for publishers, please email Rachel if you are interested in participating.


CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

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