Investing in the future: How wider perspectives lead to inclusive narratives and engaged audiences
Date: 22 May 2025
, 9:00
-
12:30
Charlotte Street Hotel, London
Our CRUNCH series continues to be supported by our TAB partner Google
What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? Join us at AOP CRUNCH to discover how to deliver storytelling that better meets the needs of both your audiences and advertisers. You’ll be able to hear best practice and real-world expertise from leading digital publishers as we explore how to strengthen publisher environments to engage new and more diverse audiences.
Here’s a quick sneak peek at the topics we’ll be covering…
CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.
Featured Speakers
Lydia Amoah FRSA
Natasha Banjo
Portfolio Director of Women’s Lifestyle
Hearst UK
Ezekiel Bertrand
Apprentice News Reporter
Newsquest Media Group
Emily Davison
Multimedia Reporter
Newsquest Media Group
Elaine dela Cruz
Co-Founder
Project 23, Coaches of Colour and Equitable Coaching Foundation
Toby Granville
Editorial Development Director
Newsquest Media Group
Lexie Kirkconnell-Kawana
Chief Executive
Impress
Grant Logan
Founder & CEO
Ability Today CIC & The Academy for Disabled Journalists
Ross McCafferty
Deputy Opinion Editor
Metro
Nafissa Norris
Membership & Engagement Account Director
Conscious Advertising Network (CAN)
Ridhi Radia
Head of ED&I
Immediate
Gary Rayneau
Co-Founder
Project 23, Coaches of Colour and Equitable Coaching Foundation
Laura Winson
co-founder
Zebedee Talent
In today’s competitive media environment, publishers must look beyond
familiar revenue models to stay ahead. This roundtable will explore how
emerging video strategies — from AI-enhanced monetization and smarter
contextual placement to tapping underused formats like vertical and
in-app video — can drive both growth and inclusivity. We’ll discuss how
to open premium inventory, meet evolving advertiser expectations, and
deliver engaging audience experiences, all while maintaining brand
safety and trust. Join us to uncover new ways to build a future-proof,
diversified video strategy that serves both commercial goals and broader
audience needs.
Exclusively for publishers, please email Rachel if you are interested in participating.
CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for