2022 Winners
Congratulations to all of the winners!
The judges were really impressed by the truly outstanding set of results achieved by Laurence in a ferociously competitive market – commercially, results were delivered; journalistically, results were delivered; and all whilst growing the audience and advancing the brand.
Jonathan demonstrated an almost unerring understanding of his market – both the issues and his audience. The jury were impressed by the bravery behind some of the achievements demonstrated in this entry.
Karl showed astonishing determination and incredible resilience over 12 years. Not only did he break this story, he also saw it through to the end seeking and achieving justice for a great wrong. His impact was real and important to so many wronged sub-postmasters. He deserves this recognition for his outstanding investigative journalism.
Chloe has demonstrated a drive and enthusiasm that has marked her out as being a genuine rising star. She is already an integral part of the Hello! team with a real passion for production outstanding content and for the potential of social media.
Natasa’s work ethic and tenacity is revealed in the glowing testimonials that she has received for this nomination. She is clearly committed to delivering for her clients and to being a great team player.
The judges were hugely impressed by the impact that Emily has had on the business – with no previous experience she is clearly a self-starter, she’s identified the potential revenues, challenged internal stakeholders, and delivered 600% YOY growth.
Matt has been a changemaker for Outfit7 – spearheading the addition of direct sales and developing new sales models enabling his team to diversify it’s ad revenues, delivering significant increases in sales.
Charles showed tenacity, conviction, and a strong desire to make this particular crime story public, creating precedent for other journalists in terms of access to freedom of information. Amplifying the story through the podcast format continues to surface the story for new audiences, with evidence that national media brands are now following up on his investigations.
The judges loved Rhiannon’s innovative approach to bringing a diverse community with a bad reputation closer together, through a digital publication that challenges stereotypes, tackles big issues, and fosters a sense of belonging.
The Telegraph Ad Ops team created a fantastic entry – clear and concise with all the relevant detail. The jury were impressed by the team’s clear vision with great UX at its heart – delivering brand safety and subs-first initiatives which delivered fantastic results across advertising and subscription revenues.
The Sun’s entry provided a story of transformation through thinking differently – the team were able to drive up the quality and value of their online audience, delivering high-yield on-platform audiences and record revenues.
The jury were impressed by the Campaign team’s pro-active approach to innovating new editorial products that are delivering sustainable growth for the brand – as well as delivering good old-fashioned industry scoops and demonstrating industry leadership with their campaigning journalism.
Our judges were impressed by how committed the team were to their audience – punching above their weight with campaigning journalism that exceeded targets for reach and revenue at a time when the pandemic was leading other women’s titles to encroach in their space.
The passion of the PinkNews editorial team shone through their entry – the jury were impressed by the small team’s achievements, and by their ability to be nimble and apply their strong understanding of their audience to their campaigning journalism.
The Counterparty Radar team succeeded in innovating a new data product that is already delivering increased revenues – they demonstrated strong collaboration with editorial and sales teams to ensure the product’s success.
The team’s determination to turn around a declining revenue sector paid dividends with happy clients and fantastic results.
The judges were impressed by how the team pulled together to deliver some innovative solutions and great results.
An innovative partnership highlighting a key social issue to good effect at a time of crisis with real, practical impact.
Created ever-green content with a consistent message and excellent targeting of a hard to reach audience through great matching with Vice’s different audience groups.
The jury were impressed by how The Economist Education team took a fresh look at a well-established market – leveraging usage of their content in the classroom to deliver a successful new revenue stream with promising year one results.
The judges thought this entry’s decision to invest in a totally new business model when their core business disappeared was both brave and bold. The speed of execution based on talking to their customers and learning what they needed produced a completely fresh business model. B2B Marketing was a standout winner.
The jury were impressed by the impact Brand Metrics is having on the wider advertising industry which is favourable to digital publishers. The team at Brand Metrics have expanded their offering to support the industry and provide the neutrality as a partner than enables publishers to increase revenues.
Video Intelligence has reacted well to tech challenges facing publishers, built effective partnership, and enriched publisher content.
This entry brought so many disparate partners together to achieve a tangible and immediate impact at speed. In Your Area took a problem relevant to their readers and found a solution quickly by taking a lead.
The Independent listened to their readers and other stakeholders to make fundamental changes to their brand. The breadth of research techniques used was comprehensive and the thoroughness of their approach gave impressive results.
The judges loved the insight that smart speaker users were more likely to donate to charity, a sector that was suffering during the pandemic. The solution was effective and innovative and drove some impressive engagement results to help drive charity donations in a simple way.
The jury were impressed by the clever use of AR alongside the podcast series to bring to life the most disputed artefacts housed in The British Museum.
The Independent has set a blueprint for best practice, demonstrating how to get the best out of user engagement, leveraging website and interaction data to deliver a fully automated and segmented CRM that has delivered a dramatic reduction in audience churn and driven improvements in in the subscription proposition.
The Sun’s data team took on a difficult challenge and developed effective solutions for providing a better user experience which has had a direct impact on revenues.
The jury were impressed by how the team at PinkNews overcame logistical challenges to deliver much needed positive coverage of LGBTQ+ issues, with highly creative content showcasing inspiring stories via Snapchat.
The team accelerated their social video strategy across Facebook, twitter, YouTube, Instagram andTikTok to deliver impressive engagement and revenues.
For a clear demonstrate that they are investing in their people.
Campaign’s fantastic commercial results coupled with evidence of great content throughout the year and innovative product development made this the jury’s winner.
For demonstrating stellar success across readership, commercials and editorial, Homes & Gardens was our winner. They executed a well thought-out, well-rounded strategy taking a consumer first approach with precision and covering all aspects. This was a tough category to judge and Homes & Gardens is a worthy winner.
The Independent delivered an impressive commercial success based on a deep understanding of their audience. They developed innovative tools and successfully balanced the demands of driving both subscriptions and advertising revenues.
The B2B Marketing entry stood out for jurors for demonstrating the agility and bravery needed to deliver exceptional revenue results.
Best Digital B2B Publishing Company 2022, sponsored by
