PinkNews — The Queer Catch-Up
Publishing Excellence Awards
Best Use of Video
As a publisher with a primarily Gen Z audience, they seek to offer insightful, positive, and educational stories about the LGBTQ+ community, fulfilling their mission to inform, inspire change, and empower people to be themselves.
“The Queer Catch-Up” launched in 2020 amid a global pandemic which feed a growing need for positive LGBTQ+ representation. Since then, the show has grown to become one of our most successful shows on Snapchat. Their goals for 2021 were to increase viewership and revenue, spread positivity and increase the exposure of positive LGBTQ+ stories on the Snap platform.
“The Queer Catch-Up” is PinkNews’ flagship LGBTQ+ show and as the only show on the Snapchat platform with the word “Queer” in the title, the show serves as a hugely important resource for young LGBTQ+ people and allies to learn about LGBTQ+ life: from exclusive celebrity interviews, stories about trans people experiencing gender euphoria and showcasing the exciting lives of LGBTQ+ celebrities.
In an age where members of LGBTQ+ community continue to face discrimination and victimisation in the media, “The Queer Catch-Up” counters that narrative by providing young LGBTQ+ people and their allies positive and educational stories that live up to PinkNews mission to inform, inspire change and empower people to be themselves.
The year was not without its challenges, as the ongoing pandemic meant the team has been working remotely and needs to be able to produce content and stories without in-person collaboration. In addition to that, having a growing team has meant training and onboarding have needed to be conducted in new ways. The year was not without its challenges, as the ongoing pandemic meant the team has been working remotely and needs to be able to produce content and stories without in-person collaboration. In addition to that, having a growing team has meant training and onboarding have needed to be conducted in new ways.
During 2021, the team grew the audience and subscriber base of "The Queer Catch-Up" exponentially, reaching over 650k subscribers. They also more than doubled our average revenue per episode and total revenue on the previous year. (The show launched during Q3 2020, so comparisons are of Q3+Q4 only). Their primary audience is in the United States, United Kingdom, Canada, Australia, Europe and Asia. 140 million minutes of The Queer Catch-up were watched by just under 50 million unique individuals.