Quantitative testing of Google’s Privacy Sandbox technologies - CMA guidance to third parties on testing

The CMA has published new guidance to advise ad techs, publishers, and advertisers on how they can test Google’s new Privacy Sandbox tools and submit results to the CMA. The guidance sets out two preferred approaches to testing, the metrics the CMA would like you to capture, and information market participants can submit to the CMA so they can understand the results of the testing. Find out more here.

AOP News | Ask the Associates

A publisher’s guide to engaging members

Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?

ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2023

The Association of Online Publishers (AOP) celebrated its 21st Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

AOP News | Ask the Publishers

Expert digital publishers share best practice for collaborative data matching

Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.

AOP News | Voice of the Premium Publisher

We need agency and advertiser allies in our battle against publisher IP theft

In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.

Member News

Sean Cornwell Appointed CEO of Immediate Media Co

Immediate Media Co has announced the appointment of Sean Cornwell as its new CEO and Tom Bureau as Chairman. Immediate own and publish some of the UK’s biggest multi-platform brands, including Radio Times and BBC Good Food, reaching more than 60m consumers a month through print, digital, audio and live events.

What Is Connected TV? Understanding the Basics

What is connected TV (CTV)? And what opportunities has its accelerated growth created for marketers and media owners? In this video, Lori Goode, CMO at Index, explains some of the common terminology and concepts in streaming TV.

Member News

IMMEDIATE MEDIA CO APPOINTS NEW FOOD MD AND PEOPLE DIRECTOR, STRENGTHENING ITS LEADERSHIP CAPABILITIES IN KEY STRATEGIC FUNCTIONS

Immediate Media Co announces the appointment of Jessica Norell Neeson as Managing Director of its market-leading Food Portfolio and David Reay as People Director, as it strengthens its leadership capabilities in two key strategic business areas. Jessica will have responsibility for Immediate’s Food Group, the UK’s largest food media portfolio including BBC Good Food and olive, and Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform, as Immediate looks to accelerate its growth in the food and health sectors through continued digital expansion, new product development, partnerships and strategic M&A.