Opti Digital Launches NEXA, an AI-Powered Intelligence Layer

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, today announced the launch of NEXA, its AI-powered intelligence layer designed to connect signals across the Opti Digital platform and help publisher teams make faster, better-informed decisions.

Reader experience vs revenue: when is an interruption worth it?

Every ad is an interruption, and readers know it. But they forgive the ones that come with an honest deal. Is it a toll barrier or a fair trade? Membrana’s solution lets readers see what they give and what they get, so the same ad feels like a service, not a checkpoint. In a recent rollout, the format was shown to just 10-15% of the audience and delivered an average eCPM of $30, a consent rate above 50%, and 90% video completion, while everyone else carried on as before.

RealGM Increases Programmatic Revenue by 27% with Opti Digital

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, today announced the results of its collaboration with RealGM, a leading US sports media platform providing news, statistics, transactions, analysis and discussion across basketball and other major sports.

Member News

Dr. Oetker Ristorante becomes first food brand to feature on the Radio Times front cover as Book Club partnership returns   

Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in.

Member News

Immediate Appoint Lisa Smosarski and Elly Parsons as Part of New Radio Times Leadership Team

Immediate, home to trusted brands that people love, have announced the appointments of Lisa Smosarski, as Radio Times Managing Director, and Elly Parsons, as Radio Times Multimedia Director, as part of a new-look leadership team for the brand.

Member News

Sky Vegas Partners with Tales from the Celebrity Trenches

The hit celebrity and pop-culture podcast, known for its humorous and irreverent take on the biggest stories in showbiz, welcomes Sky Vegas, the UK’s No.1 online casino, as its latest commercial partner.

AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, today announced the results of its collaboration with AutoNotion, an independent automotive publication with a broad readership.

Member News

Equativ Partners with DoubleVerify to Elevate Media Quality and Programmatic Curation Precision

Equativ, the leading end-to-end media platform, today announces a strategic integration with DoubleVerify (DV), a global leader in digital media quality measurement and analytics. This collaboration allows Equativ to integrate advanced media quality verification technology (viewability, brand suitability, contextual alignment, and attention) directly into its SSP to offer buyers and publishers more precise and effective programmatic curation.

Webinar recap: Diagnose Before you Optimise — Key Takeaways for Publishers

In its latest webinar, Opti Digital brought together Olly Aulakh, Chief Revenue Officer at Opti Digital, and Rob Beeler, Founder & CEO of Beeler.Tech, to explore how publishers can move from seeing a change in revenue to understanding what is actually driving it — and deciding what action is worth taking.