AOP News | Ask the Associates

From compliance to competitive edge: How to transform privacy into revenue

As a premium publisher, your audience data is one of – if not the – most valuable asset at your disposal. Because in a world of ghost impressions and AI-powered bots, being able to guarantee that there’s a human behind each impression is an unparalleled advantage. Here are thirteen ways you can convert this treasure trove into audience loyalty, stronger brand partnerships, and new revenue streams.

Teads launches its AI-driven operating system, Teads EngageOS, to maximise publisher total revenue

Designed to maximize publisher revenue without compromising long-term audience loyalty, EngageOS treats every user session as a whole, combining editorial recommendations and ads into one auction, thereby optimizing for total session yield.

Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, today announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetization decisions through real-time ad revenue intelligence.

Flip-Pay launches reader contribution platform for publishers seeking alternatives to paywalls

Flip-Pay, the reader revenue platform for media organisations, has launched Supporter, an integrated donations solution designed to help publishers generate reader revenues, without relying solely on paywalls or subscriptions.

Brand Metrics launches Predictive+, the industry’s first predictive Brand Lift solution for Connected TV

Brand Metrics, the global leader in brand lift measurement and winner of Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards, today announced the launch of Predictive+, the industry’s first predictive brand lift solution built specifically for Connected TV.

Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced it is opening up the monetization engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, such as those offering conversational AI, chatbots and virtual assistants. With it, these companies can instantly and seamlessly turn user queries into new revenue opportunities.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2026

The Association of Online Publishers (AOP) celebrated its 24th Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

Member News

The Joy Test: Research Reveals How People's Leisure Activities and Related Media Content Boost Emotional Wellbeing

Research commissioned by Immediate, home to trusted brands that people love including Radio Times and Good Food, conducted by psychologists at the University of Sussex, reveals the profound connections between people's leisure activities and their emotional states and overall wellbeing.

AOP CRUNCH: The post-search publishing playbook for finding and keeping audiences

The biggest puzzle for publishers today is where to find audiences and how to keep them. AI summaries are diverting once-reliable traffic flows while attention is split across platforms that serve content on the whims of an algorithm. Our most recent AOP CRUNCH was dedicated to discussing how publishers can reclaim a direct relationship with their audience, educate advertisers on the value of a premium environment, and establish a fair value exchange with AI companies – read the full write-up of the morning’s discussions here.