What is responsible media?

In our new report, produced in partnership with Digiday, you’ll get insights on what responsible media means and how it works. Experts discuss what investing and building a sustainable — and equitable — advertising supply chain for the future requires and how ad tech is helping advertisers, agencies and publishers solve these challenges.

Dentsu X for a premium fashion brand

Dentsu X is global agency network that delivers long-term growth to its clients through fully integrated solutions and best-in-class media, data, technology and content capability. Dentsu X works across the world with global clients and is always on the lookout for innovative technology to help his clients get a better return on investment from their digital advertising campaigns.

AOP News

Publicis Media and top UK publishers announce test of innovative privacy-enhancing cookieless technology

Publicis Media and the UK Association of Online Publishers (AOP) have announced today that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.

Industry News

Global Publishing, Journalism Organizations Unite to Release Comprehensive Global Principles for Artificial Intelligence (AI)

Today 26 organizations representing thousands of creative professionals around the world, including news, entertainment, magazine, and book publishing companies and the academic publishing sector, released Global Principles for Artificial Intelligence (AI). A first of their kind, these pioneering Global Principles provide guidance for the development, deployment, and regulation of Artificial Intelligence (AI) systems and applications to ensure business opportunities and innovation can thrive within an ethical and accountable framework. The Global Principles for AI are aimed at ensuring publishers’ continued ability to create and disseminate quality content, while facilitating innovation and the responsible development of trustworthy AI systems.

AOP News | Voice of the Premium Publisher

Bloated creatives are hitting publishers’ bottom line and third-party tags are to blame

Publishers have leapt from the frying pan of unauthorised data scraping into the fire of bloated creative sizes. AOP’s Managing Director, Richard Reeves, unpacks findings from an investigation by an AOP member and the harmful consequences of inflated creatives that often exceed IAB standards.

Member News

Mindful Chef and BBC Good Food announce exciting partnership to help balance busy lifestyles with healthy, flavour-filled meals

The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits. Mindful Chef's focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food's cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill.

Member News

Immediate Media and Macmillan Cancer Support subvert the traditional view of a Coffee Morning

Immediate Media, owner and publisher of BBC Good Food, today announces a playful, disruptive campaign inspiring foodies of all abilities, backgrounds and circumstances to hold a Macmillan Coffee Morning in a way that’s right for them.

Member News

Immediate Media Co Appoint Christina Hawley as Chief Commerical Officer

Immediate Media Co, owner and publisher some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of Chief Commercial Officer. IMMEDIATE MEDIA CO APPOINT CHRISTINA HAWLEY AS CHIEF COMMERCIAL OFFICER

Industry News

UK Adspend Flat in Q1 with Slight Uplift in Outlook for 2023

The latest AA/WARC Expenditure Report data represent a stable first quarter for the UK advertising industry in 2023, with spend remaining flat (0.1% year-on-year growth) to reach a total of £9.0bn.