Google search traffic to leading UK publishers set to halve by Q3 2027

It’s common knowledge that search traffic is in decline due to increasing usage of AI. But now, we have the concrete data to prove it. Over the last year, the AOP has been working to understand how artificial intelligence is impacting publishers, where referral declines are most concentrated, and where there are pockets of resilience. Discover our top line findings here.

'A welcome step in the right direction': Ofcom cracks down on tech platforms

Under proposed rules, tech platforms will be legally required to ban bad actors who post scam ads and prevent them from creating new accounts. Our Managing Director, Richard Reeves, calls the move ‘long-overdue’ and highlights the discrepancies between the standards that Big Tech have been held to in comparison to that of premium publishers in this new article from Campaign.

AOP News | Ask the Associates

From compliance to competitive edge: How to transform privacy into revenue

As a premium publisher, your audience data is one of – if not the – most valuable asset at your disposal. Because in a world of ghost impressions and AI-powered bots, being able to guarantee that there’s a human behind each impression is an unparalleled advantage. Here are thirteen ways you can convert this treasure trove into audience loyalty, stronger brand partnerships, and new revenue streams.

AOP CRUNCH: The post-search publishing playbook for finding and keeping audiences

The biggest puzzle for publishers today is where to find audiences and how to keep them. AI summaries are diverting once-reliable traffic flows while attention is split across platforms that serve content on the whims of an algorithm. Our most recent AOP CRUNCH was dedicated to discussing how publishers can reclaim a direct relationship with their audience, educate advertisers on the value of a premium environment, and establish a fair value exchange with AI companies – read the full write-up of the morning’s discussions here.

AOP News | Ask the Associates

Beyond automation: Nine ways to integrate AI into product development

AI isn’t a question of ‘if’ anymore; instead, the question is how and where you use it, and what is actually delivering the most value. To understand where publishers should be targeting their efforts, we reached out to the AOP Associates to discover how they saw publishers enhancing their product development with AI tools. From inventory to data analysis to branded content partnerships, here are nine ways you can leverage AI more effectively in your product development strategy.

Why Premium Publishers Still Matter in an AI-Driven World

What is the role of premium publishers in a fragmented, AI-driven media landscape? AOP’s MD Richard Reeves sat down with Advertising Week to explore why trust and quality environments are making a comeback, and why supporting premium content isn’t just a moral decision – it’s a smart commercial move for brands looking to drive real impact. Listen in to the conversation here to discover why premium publishers still matter in an AI-driven world.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

AOP News

AOP Awards: 5 minutes with… Jacqui and Chris

Ahead of the March entries deadline for the AOP Digital Publishing Awards, InPublishing sat down with co-chairs Mail Metro Media’s Jacqui Merrington and TechFinitive’s Chris Cannon to get their thoughts on the state of the digital publishing sector – including emerging challenges and opportunities and where publishers should be focusing their attention. 

We should be more optimistic than ever about the future of publishing

Our MD, Richard Reeves, outlines just why we should be positive going into 2026, and how publishers can prioritise unique connections with audiences to drive a new, strengthened era for publishers.