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AOP Publishing Tech Talk: Key insights on metrics, experience, privacy, and revenues
The Association of Online Publishers’ (AOP) annual Publishing Tech Talk provides publishers with an annual forum to catch up with the latest technologies and innovations used to grow audiences, increase revenues, and empower content creation.
Published: 01 Nov 2022Read
The Six Sells Podcast
Our Managing Director, Richard Reeves, joined The Six Sells Podcast this week to talk all things digital publishing, including the biggest challenges facing UK publishers, new approaches to measuring attention, supply chain optimisation, and impact caused by the rise of audio advertising.
Published: 25 Oct 2022Read
Six revenue opportunities you could be missing
The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?
Published: 13 Oct 2022Read
Five approaches to developing more intelligent metrics
What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.
Published: 12 Oct 2022Read
Ten paths to regaining control of the identity narrative
As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity
Published: 11 Oct 2022Read
Nine steps for creating a positive advertising environment
What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.
Published: 10 Oct 2022Read
Three technological trends re-shaping digital publishing
The scale of growth in the digital world is almost beyond comprehension, and there is a constant steam of new technologies launched to market, each promising to be the holy grail you need to solve your challenges. So what has the stickiness to actually make a real impact in our industry? Before the discussions at AOP Publishing Tech Talk next week, industry experts share how new technology will reshape digital publishing over the next three years and what 2025 could hold for digital publishers. Read more here.
Published: 04 Oct 2022Read
Here are six ideas to make sure you’re prepared for the demise of cookies
The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.
Published: 26 Sep 2022Read
Publishers share five top tips to integrate technology more intelligently in your organisation
Technology evolves rapidly – faster, perhaps, than digital publishers can incorporate new solutions into their tech stacks. It takes a certain amount of time to identify which new providers are offering a long-tail solution, evaluate the cost against the benefits, and start the process of integrating the tech into your organisation. By which time there may well be a shinier, newer solution promising to deliver above and beyond.
Published: 20 Sep 2022Read
Delays, Cookies, and Fraud: What Publishers Need to Know This Summer
Many of us may be unplugging for the summer, but industry news and developments roll on. From government and Google delays, to a growing fraud epidemic, here are three key stories of the season and what they mean for publishers.
Published: 12 Aug 2022Read
Here’s how to make e-commerce work for your publishing brand
E-commerce can be a huge revenue source for publishers if done correctly- but what’s the key to successfully leveraging e-commerce to grow your publishing brand? We reached out to four experts to get their top tips for integrating e-commerce into your revenue portfolio
Published: 13 Jul 2022Read
Should we call time on black tie?
There have been powerful discussions in the publishing industry on the importance of DE&I, but perhaps an awards dinner such as this is a prime example of how we still have some way to go in cultivating a truly diverse and inclusive environment. Should we call time on black tie?
Published: 01 Jul 2022Read
AOP announces Winners of the Digital Publishing Awards 2022
– The Association of Online Publishers (AOP) celebrated the digital publishing industry’s top talent at its in-person awards ceremony held at Old Billingsgate in London, yesterday. AOP’s flagship event, now in its 20th year and organised in association with headline partner, PubMatic, was hosted by comedian Sophie Duker. The event showcased the individuals, teams and companies driving the successful growth of the online publishing sector. There were 26 category winners, judged by a panel of experts under the guidance of co-chairs, Amanda Barnes, Chief Executive of Faversham House, and Dominic Carter, Group Chief Commercial Officer of News UK.
Published: 16 Jun 2022Read
Industry-changing conversations: Four areas publishers should be aware of
In today’s tumultuous media environment, publishers need to pull together to find ways to safeguard revenue, nurture talent, and build a sustainable future. Richard Reeves talks about four areas publishers should be aware of and the discussions the AOP is facilitating with the wider industry.
Published: 31 May 2022Read
Four expert ideas on how to convert audience engagement to value
As a publisher, your audience is your most precious asset and continually engaging and re-engaging your readers, viewers, and listeners in your content is essential for success. But with big players in subscription content such as Netflix facing challenges, how can you make sure you’re hitting the right notes?
Published: 23 May 2022Read
AOP Partners with SeenThis to Reduce Website Data Usage by 65% and Lower Carbon Footprint
The Association of Online Publishers (AOP) has partnered with adaptive streaming technology company, SeenThis, to become the first trade body to stream images on its website and cut its internet carbon emissions, with the aim of encouraging digital publishers to explore and adopt similar solutions.
Published: 14 Apr 2022Read
The challenging tide of digital misinformation doesn’t just flow one way. As well as causing real-world consequences, it can also be driven by global events. Richard Reeves talks about how these dual influences are being highlighted by the situation in Ukraine and what the digital publishing industry can do to tackle the growing challenge of misinformation.
Published: 12 Apr 2022Read
AOP ROUND TABLE: Preparing for the future: Practical personalization strategies that turn passive users into active participants
Hosted by EX.CO 10 May, 2022 9.30am – 11am The Apartment at The Hoxton Hotel, Holborn The recent AOP ‘Meeting the Future’ report provides an optimistic view on how publishers are looking at their revenue diversification strategies moving forward. Product innovation, subscriptions, lead generation revenues, and emerging opportunities in e-commerce look set to become a major focus.
Published: 06 Apr 2022More
Unprecedented UK Media Coalition Calls On PM To Act Swiftly To Save Media From Harmful Impact Of The Tech Platforms
As the government has introduced legislation via the Online Safety Bill to make the internet a safer place, the AOP are united with major media businesses across the UK in stressing the vital urgency of tackling the other side of the coin which will provide the Digital Market Unit the necessary statutory powers and underpin the new pro-competition regulatory regime.
Published: 31 Mar 2022Read
Twelve ideas to kickstart your product development strategy and drive new revenues
Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…
Published: 25 Mar 2022Read
AOP and Deloitte report digital publishing revenues up by 13.4% in Q4 2021
The Digital Publishers’ Revenue Index – in association with Deloitte – has revealed continued growth in digital publishing revenue in the fourth quarter of 2021, up 13.4% from Q4 2020. B2B and B2C experienced an uptick in publishing revenues, both on a 12-month rolling basis and as year-on-year change. And with over half of respondents reporting positive revenue growth, AOP board member confidence in their own companies has increased.
Published: 17 Mar 2022Read
Publishers must stop being led by technology, and start taking charge
In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.
Published: 08 Mar 2022Read
Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising
The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.
Published: 23 Feb 2022Read
ISBA Programmatic Supply Chain Transparency Study by PwC with the AOP
Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment.
Published: 06 May 2021Read
AOP Announces Winners for the Digital Publishing Awards 2020
Incisive named Best Digital Publisher Company: B2B and News UK wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades on the night
Published: 15 Oct 2020Read
Is purpose beyond profit the answer to a healthier ad industry?
Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action.
Published: 24 Jul 2020Read
Time for change and transparency in programmatic advertising supply chain
A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers (ISBA).
Published: 06 May 2020Read
COVID-19 update from AOP
Following the recent advice given from the Government and Chief Medical Officer, we wish to inform you that our team are now working remotely, with normal functionality and naturally, we cannot maintain our usual face-to-face meetings. All AOP events and group meetings taking place in March 2020 will be postponed until further notice - we are currently exploring all options to provide alternative ways of maintaining the Group Meetings programme and, will be contacting the individuals concerned
Published: 18 Mar 2020Read
AOP opens for entries for its annual Digital Publishing Awards
London, UK, 23 January 2020: The Association for Online Publishing has today announced that its Digital Publishing Awards are now open for entry, hosted in partnership with PubMatic, the automation solutions company.
Published: 23 Jan 2020Read