AOP News | Ask the Associates

From compliance to competitive edge: How to transform privacy into revenue

When GDPR was introduced in 2016, the burden was on publishers to rethink the way they store, share, and engage with audience data. Today, those months of work have turned out to be a blessing in disguise. Because in a world of ghost impressions and AI-powered bots, being able to guarantee that there’s a human behind each impression is an unparalleled advantage.

AOP News | Ask the Associates

Beyond automation: Nine ways to integrate AI into product development

AI isn’t a question of ‘if’ anymore; instead, the question is how and where you use it, and what is actually delivering the most value. To understand where publishers should be targeting their efforts, we reached out to the AOP Associates to discover how they saw publishers enhancing their product development with AI tools. From inventory to data analysis to branded content partnerships, here are nine ways you can leverage AI more effectively in your product development strategy.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

AOP News | Ask the Associates

Stay curious: 11 ‘Back to school’ training suggestions for digital publishers

It’s September, which means it’s back to school for the kids, and back to the office for the rest of us. But, of course, every day is a learning experience; the need to continue developing your skills doesn’t stop when you leave formal education.

AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.

AOP News | Ask the Associates

The alchemy of audience trust

Audience trust has always been important for publishers, but as AI ramps up the speed and virality of misinformation and disinformation, it is increasingly critical to make sure that foundation is solid. We reached out to our Associate partners to discover what they considered to be the key factors in building trust with your audience. From privacy management, to a streamlined ad experience, to fact-checked and reliable content, here are the eleven areas that should be top priorities for publishers right now.

AOP News | Ask the Associates

Inspiration in action: Eight publishers who are leading the way in 2025

When you’re jumping from deadline to deadline, it’s easy to lose sight of the remarkable achievements happening all around us. But recognising the great work being done across the industry is vital – both to celebrate the trailblazers pushing the boundaries, and to inspire us all to new heights. To uncover the digital publishers delivering stand-out, innovative work, we reached out to our Associate partners to discover who’s raising the bar with their approach…

AOP News | Ask the Associates

The road ahead: Expert predictions for digital publishing in 2030

Given the rate of industry-wide transformation we’ve seen over the past few years, what will digital publishing look like in 2030? Will we see the same continued pace of change? What new challenges will emerge?

AOP News | Ask the Associates

Is your team ready for the technology of the future?

Technology is evolving rapidly, and it likely isn’t an overstatement to suggest that the workplace in ten years’ time will look radically different. At last month’s AOP CRUNCH: AI-volution and the opportunities for digital publishers, it was clear that regardless as to whether you thought AI was a saviour or a destroyer, now is the time to lean in. Experimenting now is the key to remaining ahead of the curve and also to playing a foundational role in shaping how these technologies develop.