Webinar: Ad tech Dilemma - What to Build, What to Outsource, and Why

Relevant Digital's recent webinar tackled the ongoing "build vs. buy" debate in ad tech, offering practical guidance for publishers navigating fast-changing market conditions, rising tech complexity, and limited internal resources. Drawing on real-life examples, the session looked at how publishers can make more informed decisions based on their internal resources, business priorities, and the realities of ongoing tech development. The takeaway: it’s rarely about what can be built, but rather what should be built. Watch here.

Member News

Immediate and Florette launch vibrant new campaign designed to ‘Elevate your plate’

Immediate, home to trusted brands people love, has launched ‘Elevate your plate’, a new multi-platform campaign in partnership with Florette, designed to show how fresh, simple ingredients can transform everyday dishes.

Taboola named one of Sunday Times’ Best Places To Work 2025

Taboola, a global leader in delivering performance at scale for advertisers, has been recognised on the esteemed Sunday Times Best Places To Work 2025 list.

Demand Path Optimisation Survey: Aligning Publisher and SSP Goals

What do SSPs want from publishers? Relevant Digital surveyed leading SSPs to better understand their expectations around data quality, ad inventory visibility, and supply path management. The findings show that while transparency and enriched bid requests are essential, thoughtful pre-auction filtering and active floor price management also play a key role. For publishers, DPO isn't just about control — it's a way to strengthen partnerships and boost revenue.

Industry News

2025 All In Census tracks industry’s steady progress on talent and inclusion

The results of the third All In Census have been published following participation by over 14,000 practitioners from across the advertising and marketing industry, spanning agencies, media owners, tech companies and brand marketing teams. The data will inform the ongoing All In Action plan to support talent retention and recruitment.

Cross-Industry Relationships | Industry News

Creative Rights in AI Coalition: Government Must Accept Lords Transparency Amendment To The Data Bill

Following the passing of a Lords Amendment that would give rightsholders meaningful transparency over AI training, the Government must now accept the Lords transparency amendment to the data bill.

Cross-Industry Relationships

Myth Busters from The Creative Rights in AI Coalition

The Coalition have put together ten myth busters to challenge common misconceptions surrounding the use of AI.

Member News

Immediate announces Neil Dickson as director of SEO and audience development

Immediate, home to trusted brands people love, has appointed Neil Dickson as Director of SEO and Audience Development. 

AOP News | Ask the Associates

The alchemy of audience trust

Audience trust has always been important for publishers, but as AI ramps up the speed and virality of misinformation and disinformation, it is increasingly critical to make sure that foundation is solid. We reached out to our Associate partners to discover what they considered to be the key factors in building trust with your audience. From privacy management, to a streamlined ad experience, to fact-checked and reliable content, here are the eleven areas that should be top priorities for publishers right now.