Mail Metro Media launches Getting Real With AI research
It’s impossible to ignore the growing use and influence of AI on everyday life, yet the hype is also rife. To make sense of this situation and cut through the chaos, the Mail Metro Media D.R.E.A.M. Data and Insight team is launching the first in a series of research reports looking at how AI is being used and understood by consumers.
Published: 19 Mar 2025
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The Stationers' Company Warrants Scheme 2025
2025 marks the start of our second decade of The Stationers’ Warrant since its inception in 2014 the Warrants have become established as a mark of recognition highlighting excellence within our industries. Members of The Stationers’ Company hold the Warrant in extremely high esteem, reflecting our unique reach and expertise.
Published: 18 Mar 2025
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Avid Collective Event I FutureProof: Accelerating Growth In Digital Publishing
Join us for an exclusive event on Aptil 10th designed to help UK publishers drive growth against other ad channels through innovation and industry collaboration.
Published: 17 Mar 2025
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From us to you: Advice on how to thrive in digital publishing
We asked industry experts on the AOP Digital Publishing Awards jury to share the professional advice that they’d offer to their younger selves. And while time travel isn’t yet possible, there’s lots to be gleaned from their experiences. Whether you’re new to digital publishing or you’re a seasoned pro, we’re all constantly learning and evolving. Here are eleven pieces of advice to help you as you continue growing into your career as a digital publisher.
Published: 17 Mar 2025
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The Search-to-Sales Connection
In partnership with Circana, we've launched The Search-to-Sales Connection—an exclusive report that uncovers the powerful link between consumer search behaviour and sales performance. It proves that search doesn't just influence sales; it predicts them.
Published: 17 Mar 2025
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Advertising Week Europe
Karen Eccles, our new Chair of the Board sat down with AOP’s Managing Director, Richard Reeves, to discuss the ups and downs of digital publishing, the challenges and opportunities it faces today, and the immense responsibility of keeping revenues flowing at such a storied news brand.
Published: 10 Mar 2025
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How publishers can harness five key benefits of branded content
New report from Avid Collective details five key benefits of branded content for publishers. By Press Gazette
Published: 10 Mar 2025
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Maximise The 5 Unique Benefits of Branded Content
Following Tom Gunter’s editorial at AOP Crunch, Avid Collective’s latest whitepaper explores how publishers can leverage trust, attention, relevance, education, and emotion to drive sustainable revenue. Discover how to combat declining ad spend, reduce reliance on programmatic, and position your branded content offering as essential to advertisers. Download now for actionable strategies to future-proof your publishing business.
Published: 10 Mar 2025
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Friend or foe: Navigating the AI revolution in digital publishing
Whether you’re an AI-optimist or an AI-sceptic, one thing’s for sure: Generative AI is re-writing the rules of digital publishing. We reached out to the AOP Digital Publishing Awards jury to uncover what digital publishers see as the biggest challenges and opportunities created by the rapid emergence of generative AI technologies.
Published: 05 Mar 2025
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