mediarithmics announces the arrival of new hires in UK with growing commercial organisation.

mediarithmics, the next-gen (CDP) customer data platform that helps leading media, retailers and consumer data-centric brands, announces the arrival of Kourosh Ayrom (Business Development Director) and Adam Saunders (Customer Success Manager) within the Northern Europe team. Both will report to Philip Raby, General Manager Northern Europe. They will both be focused on signing new customers and developing existing relationships and opportunities with existing international clients including Channel 4, UKTV, AutoScout24, Digicel, TV Azteca and many more.

Member News

IMMEDIATE MEDIA CO’S OLIVE MAGAZINE INNOVATION GIVES READERS INSTANT ACCESS TO TAILORED VIDEO CONTENT

The March issue of olive magazine’s showcases an innovative redesign including the launch of fully interactive videos embedded into feature pages accessible via QR codes. The new design is introduced with streamlined interactive elements offering seamless clips for readers to further explore the venues and topics featured, alongside seasonal spring food ideas and a showstopper cover of an exclusive pink grapefruit cheesecake tart recipe.

Member News

IMMEDIATE MEDIA CO ADD TO THEIR DISNEY MAGAZINE PORTFOLIO WITH THE LAUNCH OF NEW ENCANTO MAGAZINE

Immediate Media Co, the special interest content and platform company, is launching a new Disney magazine, Encanto magazine, filled with the magic of Casa de las Madrigal and the adventures of Mirabel and her extraordinary family.

3 trends that will transform the UK digital landscape in 2023

Index Exchange spoke with Matterkind and Warner Bros. Discovery about scaling programmatic efficiency and the three trends that will change UK digital advertising in 2023.

AOP News | Ask the Publishers

Five ideas to enhance your branded content

Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?

UKOM December 2022 Digital Market Overview

Take a look at UKOM’s latest Digital Market Overview - December 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

Member News

ALAMY SEALS DEAL WITH AP, GIVING ACCESS TO MILLIONS OF UNIQUE IMAGES THAT SHAPED HISTORY

Alamy has struck an exclusive agreement to supply AP’s contemporary and archive news images to UK and Irish customers. The five-year deal means 18 million historic images and a daily feed of thousands of news pictures from around the world will be available on the Alamy platform.

AOP News | Ask the Associates

Five opportunities you might be missing to free up resources in your team

Many digital publishers are finding themselves challenged to do more with less. And the most valuable resource, time, is always in short supply. So how can you free up more resources and time to allow your team to dedicate their efforts to developing new product or revenue opportunities? Six of our Associate partners shared where they thought you could automate processes to be more effective with your resources.

Industry News

The Stationers’ Company announces dates as entries open for the 2023 Stationers’ Innovation Excellence Awards

‘From Warships to Washing Machines’ is how the Stationers’ Company summed up the achievement of the overall winner of the most recent Innovation Excellence Awards, as it launches this years’ Awards and announces entries are now open for the 2023 Awards, with a closing date of 21 April.