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AA and Warc

Industry News

UK ad spend up 15.9% in Q3 2023 to £9.6bn

The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in online advertising.

Published: 25 Jan 2024

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AA and Warc

Industry News

UK Ad Market Avoids Contraction in Q2 2023 through Growth in Online Channels

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) registered growth between April and June, alongside BVOD (+5.6%) and out of home (+4.4%), which continued its recovery from the pandemic downturn.

Published: 31 Oct 2023

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NMA logo aop

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Global Publishing, Journalism Organizations Unite to Release Comprehensive Global Principles for Artificial Intelligence (AI)

Today 26 organizations representing thousands of creative professionals around the world, including news, entertainment, magazine, and book publishing companies and the academic publishing sector, released Global Principles for Artificial Intelligence (AI). A first of their kind, these pioneering Global Principles provide guidance for the development, deployment, and regulation of Artificial Intelligence (AI) systems and applications to ensure business opportunities and innovation can thrive within an ethical and accountable framework. The Global Principles for AI are aimed at ensuring publishers’ continued ability to create and disseminate quality content, while facilitating innovation and the responsible development of trustworthy AI systems.

Published: 06 Sept 2023

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Expenditure report

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UK Adspend Flat in Q1 with Slight Uplift in Outlook for 2023

The latest AA/WARC Expenditure Report data represent a stable first quarter for the UK advertising industry in 2023, with spend remaining flat (0.1% year-on-year growth) to reach a total of £9.0bn.

Published: 27 Jul 2023

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LISA HAYLEY JONES

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Lisa Hayley-Jones, Former Westminster Forum Chair, joins Advertising Association as Public Affairs Director

The Advertising Association, the umbrella organisation representing the UK advertising industry, has announced the appointment of Lisa Hayley-Jones, former Chair of Westminster Forum, as its new Director of Public Affairs.

Published: 24 Jul 2023

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JOURNALISM TRUST INITIATIVE JTI

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ABC NAMED AS FIRST UK CERTIFIER FOR JOURNALISM TRUST INITIATIVE (JTI)

ABC, an independent industry-owned auditor with expertise in the fields of brand safety, ad fraud and data privacy, has become the first UK-based certifier for the Journalism Trust Initiative (JTI) audit. This international benchmark, developed at the initiative of Reporters Without Borders (RSF), is used to assess the professionalism of news publishers.

Published: 20 Jul 2023

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Abc

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ABC audit enhances credibility within social media and influencer marketing

Industry owned auditor ABC has completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.

Published: 20 Jul 2023

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Tony Mash

Industry News

The Stationers’ Company elects Tony Mash as Master

A former CEO of the British Coatings Federation, which serves the paint, wallpaper and printing ink industries in the UK, has been elected as Master of the Worshipful Company of Stationers and Newspaper Makers.

Published: 07 Jul 2023

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Quantitative testing of Google’s Privacy Sandbox technologies - CMA guidance to third parties on testing

The CMA has published new guidance to advise ad techs, publishers, and advertisers on how they can test Google’s new Privacy Sandbox tools and submit results to the CMA. The guidance sets out two preferred approaches to testing, the metrics the CMA would like you to capture, and information market participants can submit to the CMA so they can understand the results of the testing. Find out more here.

Published: 03 Jul 2023

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Warc advertising assoc

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UK ad spend grew 8.8% in 2022 to reach £34.8bn

The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% to £34.8bn in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5%) in 2023, with spend expected to reach £35.0bn, before a 3.9% rise in 2024 to a total of £36.3bn. Learn more here.

Published: 27 Apr 2023

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Innovation Excellence Awards 2023

Industry News

The Stationers’ Company announces dates as entries open for the 2023 Stationers’ Innovation Excellence Awards

‘From Warships to Washing Machines’ is how the Stationers’ Company summed up the achievement of the overall winner of the most recent Innovation Excellence Awards, as it launches this years’ Awards and announces entries are now open for the 2023 Awards, with a closing date of 21 April.

Published: 06 Feb 2023

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Ad Association

Industry News

Government announces further sanctions on Russia including advertising exports

Today, the Government has announced via a Statutory Instrument that, from midnight tonight, it will prohibit the export of advertising services, alongside some other professional services, to Russia. As the industry’s trade body, we fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.

Published: 16 Dec 2022

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2023 stationers warrant 2

Industry News

Application date extended for the 2023 Stationers’ Company Warrants

The Stationers’ Company announced today that it is extending the date for applications for new Warrants and 2022 Warrant renewals.

Published: 28 Nov 2022

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The Master presents Xerox with Innovator of the Year trophy

Industry News

Stationers’ Innovation Excellence Awards

A revolutionary way of creating spare parts for everything from warships to washing machines won the prestigious Innovator of the Year award at the Stationers’ Company Innovation Excellence Awards 2022 in London on Monday, 31 October 2022.

Published: 02 Nov 2022

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ASA Marmite ad

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UK ADVERTISING SPEND FORECAST TO RISE TO £35BN THIS YEAR

The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. This revision is attributed to high levels of inflation and squeezed margins as UK plc deals with supply chain inflation and subsequent rise in the cost-of-living. The media sector is also bearing the brunt of these pressures, with advertisers facing higher media costs.

Published: 27 Oct 2022

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Untitled design

Industry News

Applications open for the 2023 Stationers’ Company Warrants

The Stationers’ Company announced today that it is now open for applications for new Warrants and 2022 Warrant renewals. These Annual Warrants are formal recognition of the high quality that companies in the Communications and Content Industries put into their products and services, recognising, and acknowledging excellence, with the annual scheme now in its 9th year.

Published: 25 Oct 2022

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Industry News

Sanctions in response to Putin’s illegal annexation of Ukrainian regions

UK to implement services sanctions and export ban that target Russian economic vulnerabilities in response to Putin’s illegal annexation of Ukrainian regions.

Published: 04 Oct 2022

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Moira Sleight

Industry News

The Stationers’ Company elects Moira Sleight, Editor and Publisher of the Methodist Recorder, as Master

On 5 July, 2022 Moira Sleight was elected Master of the Worshipful Company of Stationers and Newspaper Makers. Moira’s journey as a Stationer began in 2004 as a Freeman, becoming a Liveryman in 2005 and joining the Court in 2014.

Published: 07 Jul 2022

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Fund journalism during crisis examples 2022 652x342

Industry News

Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises

Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.

Published: 16 Jun 2022

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Ad Association

Industry News

Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association

The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.

Published: 07 Jun 2022

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Just Published

Industry News

UK ADVERTISING EXPORTS TOTAL £11.7BN FOR 2020 DESPITE GLOBAL DISRUPTION

The Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019. Despite the challenges of a global lockdown faced by exporters in the UK advertising industry, balance of payments remained steady, bringing the UK a healthy £5bn trade surplus.

Published: 17 Mar 2022

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IAB Europe 2022 652x342

Industry News

IAB Europe has been found in breach of GDPR. Here’s what it means.

A new ruling has found IAB Europe in breach of various articles within GDPR, specifically regarding the lawfulness of processing of their Transparency and Consent Framework (TCF). A €250,000 sanction has been issued to IAB Europe, as well as a series of demands. As a result, advertisers and other members of the ecosystem will have to delete all historic data gathered using this framework.

Published: 03 Feb 2022

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IEA 2022

Industry News

The Stationers’ 2022 Innovation Excellence Awards Launch

The Stationers’ Company has announced that entries are now open for the 2022 Innovation Excellence Awards.

Published: 01 Feb 2022

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Ico

Industry News

ICO Opinion on Data Protection and Privacy Expectations for Online Advertising Proposals

Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publishers, and advertisers. It also generates a significant proportion of the revenues of major technology companies.

Published: 25 Nov 2021

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All in

Industry News

ALL IN TO AWARD INCLUSION CHAMPION STATUS FOR UK ADVERTISING COMPANIES

Further Actions To Build More Inclusive Workforce Planned For January and March 2022

Published: 18 Nov 2021

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WARC web LARGE dark full spacing

Industry News

We’ve put purpose before profit, what about the next level of accountability?

Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.

Published: 15 Nov 2021

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AA and Warc

Industry News

UK AD SPEND TO EXCEED £29BN THIS YEAR WITH INCREASED RECOVERY PREDICTIONS

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020

Published: 28 Oct 2021

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Advertising association 400 sq

Industry News

TESCO’S CHIEF CUSTOMER OFFICER, ALESSANDRA BELLINI, BECOMES ADVERTISING ASSOCIATION PRESIDENT

The Advertising Association has announced Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco as its new President.

Published: 26 Oct 2021

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Robert Flather head and shoulders square

Industry News

New Master of the Stationers’ Company, Robert Flather, looks to serve the whole country

Robert Flather, chairman of Kolbus UK, has been elected Master of the Stationers’ Company and last night enjoyed an installation celebration at Goldsmiths’ Hall.

Published: 08 Jul 2021

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Industry News

2021 UK Adspend forecast for slower recovery

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.

Published: 30 Oct 2020

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Screenshot 2020 10 23 at 12 M Preview 51 30

Industry News

ABC to manage viewability principles following TAG / JICWEBS merger

Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

Published: 23 Oct 2020

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Industry News

Tag Launches Ad Industry's First Global Brand Safety Certification Program

The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F

Published: 11 Sept 2020

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Industry News

Advertising Association, ISBA & The IPA launch inclusion drive

New Online Showcase - UK Advertising Needs You – to Support Industry’s Goal of Building a More Inclusive Workforce

Published: 07 May 2020

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Z79 KYZ6 D9 U The Stationers Company

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Vint Cerf to deliver the Stationers’ Company Annual Lecture on 11 March 2020

Published: 31 Jan 2020

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