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Fund journalism during crisis examples 2022 652x342

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Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises

Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.

Published: 16 Jun 2022

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Ad Association

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Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association

The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.

Published: 07 Jun 2022

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Just Published

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UK ADVERTISING EXPORTS TOTAL £11.7BN FOR 2020 DESPITE GLOBAL DISRUPTION

The Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019. Despite the challenges of a global lockdown faced by exporters in the UK advertising industry, balance of payments remained steady, bringing the UK a healthy £5bn trade surplus.

Published: 17 Mar 2022

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IAB Europe 2022 652x342

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IAB Europe has been found in breach of GDPR. Here’s what it means.

A new ruling has found IAB Europe in breach of various articles within GDPR, specifically regarding the lawfulness of processing of their Transparency and Consent Framework (TCF). A €250,000 sanction has been issued to IAB Europe, as well as a series of demands. As a result, advertisers and other members of the ecosystem will have to delete all historic data gathered using this framework.

Published: 03 Feb 2022

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IEA 2022

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The Stationers’ 2022 Innovation Excellence Awards Launch

The Stationers’ Company has announced that entries are now open for the 2022 Innovation Excellence Awards.

Published: 01 Feb 2022

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Ico

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ICO Opinion on Data Protection and Privacy Expectations for Online Advertising Proposals

Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publishers, and advertisers. It also generates a significant proportion of the revenues of major technology companies.

Published: 25 Nov 2021

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All in

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ALL IN TO AWARD INCLUSION CHAMPION STATUS FOR UK ADVERTISING COMPANIES

Further Actions To Build More Inclusive Workforce Planned For January and March 2022

Published: 18 Nov 2021

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We’ve put purpose before profit, what about the next level of accountability?

Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.

Published: 15 Nov 2021

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AA and Warc

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UK AD SPEND TO EXCEED £29BN THIS YEAR WITH INCREASED RECOVERY PREDICTIONS

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020

Published: 28 Oct 2021

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TESCO’S CHIEF CUSTOMER OFFICER, ALESSANDRA BELLINI, BECOMES ADVERTISING ASSOCIATION PRESIDENT

The Advertising Association has announced Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco as its new President.

Published: 26 Oct 2021

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Robert Flather head and shoulders square

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New Master of the Stationers’ Company, Robert Flather, looks to serve the whole country

Robert Flather, chairman of Kolbus UK, has been elected Master of the Stationers’ Company and last night enjoyed an installation celebration at Goldsmiths’ Hall.

Published: 08 Jul 2021

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Industry News

2021 UK Adspend forecast for slower recovery

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.

Published: 30 Oct 2020

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ABC to manage viewability principles following TAG / JICWEBS merger

Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

Published: 23 Oct 2020

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Industry News

Tag Launches Ad Industry's First Global Brand Safety Certification Program

The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F

Published: 11 Sep 2020

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Industry News

Advertising Association, ISBA & The IPA launch inclusion drive

New Online Showcase - UK Advertising Needs You – to Support Industry’s Goal of Building a More Inclusive Workforce

Published: 07 May 2020

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Z79 KYZ6 D9 U The Stationers Company

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Vint Cerf to deliver the Stationers’ Company Annual Lecture on 11 March 2020

Published: 31 Jan 2020

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