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UK ad spend up 15.9% in Q3 2023 to £9.6bn
The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in online advertising.
Published: 25 Jan 2024Read
UK Ad Market Avoids Contraction in Q2 2023 through Growth in Online Channels
The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) registered growth between April and June, alongside BVOD (+5.6%) and out of home (+4.4%), which continued its recovery from the pandemic downturn.
Published: 31 Oct 2023Read
Global Publishing, Journalism Organizations Unite to Release Comprehensive Global Principles for Artificial Intelligence (AI)
Today 26 organizations representing thousands of creative professionals around the world, including news, entertainment, magazine, and book publishing companies and the academic publishing sector, released Global Principles for Artificial Intelligence (AI). A first of their kind, these pioneering Global Principles provide guidance for the development, deployment, and regulation of Artificial Intelligence (AI) systems and applications to ensure business opportunities and innovation can thrive within an ethical and accountable framework. The Global Principles for AI are aimed at ensuring publishers’ continued ability to create and disseminate quality content, while facilitating innovation and the responsible development of trustworthy AI systems.
Published: 06 Sept 2023Read
UK Adspend Flat in Q1 with Slight Uplift in Outlook for 2023
The latest AA/WARC Expenditure Report data represent a stable first quarter for the UK advertising industry in 2023, with spend remaining flat (0.1% year-on-year growth) to reach a total of £9.0bn.
Published: 27 Jul 2023Read
Lisa Hayley-Jones, Former Westminster Forum Chair, joins Advertising Association as Public Affairs Director
The Advertising Association, the umbrella organisation representing the UK advertising industry, has announced the appointment of Lisa Hayley-Jones, former Chair of Westminster Forum, as its new Director of Public Affairs.
Published: 24 Jul 2023Read
ABC NAMED AS FIRST UK CERTIFIER FOR JOURNALISM TRUST INITIATIVE (JTI)
ABC, an independent industry-owned auditor with expertise in the fields of brand safety, ad fraud and data privacy, has become the first UK-based certifier for the Journalism Trust Initiative (JTI) audit. This international benchmark, developed at the initiative of Reporters Without Borders (RSF), is used to assess the professionalism of news publishers.
Published: 20 Jul 2023Read
ABC audit enhances credibility within social media and influencer marketing
Industry owned auditor ABC has completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.
Published: 20 Jul 2023Read
The Stationers’ Company elects Tony Mash as Master
A former CEO of the British Coatings Federation, which serves the paint, wallpaper and printing ink industries in the UK, has been elected as Master of the Worshipful Company of Stationers and Newspaper Makers.
Published: 07 Jul 2023Read
Quantitative testing of Google’s Privacy Sandbox technologies - CMA guidance to third parties on testing
The CMA has published new guidance to advise ad techs, publishers, and advertisers on how they can test Google’s new Privacy Sandbox tools and submit results to the CMA. The guidance sets out two preferred approaches to testing, the metrics the CMA would like you to capture, and information market participants can submit to the CMA so they can understand the results of the testing. Find out more here.
Published: 03 Jul 2023Go
UK ad spend grew 8.8% in 2022 to reach £34.8bn
The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% to £34.8bn in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5%) in 2023, with spend expected to reach £35.0bn, before a 3.9% rise in 2024 to a total of £36.3bn. Learn more here.
Published: 27 Apr 2023Read
The Stationers’ Company announces dates as entries open for the 2023 Stationers’ Innovation Excellence Awards
‘From Warships to Washing Machines’ is how the Stationers’ Company summed up the achievement of the overall winner of the most recent Innovation Excellence Awards, as it launches this years’ Awards and announces entries are now open for the 2023 Awards, with a closing date of 21 April.
Published: 06 Feb 2023Read
Government announces further sanctions on Russia including advertising exports
Today, the Government has announced via a Statutory Instrument that, from midnight tonight, it will prohibit the export of advertising services, alongside some other professional services, to Russia. As the industry’s trade body, we fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.
Published: 16 Dec 2022Read
Stationers’ Innovation Excellence Awards
A revolutionary way of creating spare parts for everything from warships to washing machines won the prestigious Innovator of the Year award at the Stationers’ Company Innovation Excellence Awards 2022 in London on Monday, 31 October 2022.
Published: 02 Nov 2022Read
UK ADVERTISING SPEND FORECAST TO RISE TO £35BN THIS YEAR
The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. This revision is attributed to high levels of inflation and squeezed margins as UK plc deals with supply chain inflation and subsequent rise in the cost-of-living. The media sector is also bearing the brunt of these pressures, with advertisers facing higher media costs.
Published: 27 Oct 2022Read
Applications open for the 2023 Stationers’ Company Warrants
The Stationers’ Company announced today that it is now open for applications for new Warrants and 2022 Warrant renewals. These Annual Warrants are formal recognition of the high quality that companies in the Communications and Content Industries put into their products and services, recognising, and acknowledging excellence, with the annual scheme now in its 9th year.
Published: 25 Oct 2022Read
The Stationers’ Company elects Moira Sleight, Editor and Publisher of the Methodist Recorder, as Master
On 5 July, 2022 Moira Sleight was elected Master of the Worshipful Company of Stationers and Newspaper Makers. Moira’s journey as a Stationer began in 2004 as a Freeman, becoming a Liveryman in 2005 and joining the Court in 2014.
Published: 07 Jul 2022Read
Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises
Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.
Published: 16 Jun 2022Read
Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association
The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.
Published: 07 Jun 2022Read
UK ADVERTISING EXPORTS TOTAL £11.7BN FOR 2020 DESPITE GLOBAL DISRUPTION
The Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019. Despite the challenges of a global lockdown faced by exporters in the UK advertising industry, balance of payments remained steady, bringing the UK a healthy £5bn trade surplus.
Published: 17 Mar 2022Read
IAB Europe has been found in breach of GDPR. Here’s what it means.
A new ruling has found IAB Europe in breach of various articles within GDPR, specifically regarding the lawfulness of processing of their Transparency and Consent Framework (TCF). A €250,000 sanction has been issued to IAB Europe, as well as a series of demands. As a result, advertisers and other members of the ecosystem will have to delete all historic data gathered using this framework.
Published: 03 Feb 2022Read
ICO Opinion on Data Protection and Privacy Expectations for Online Advertising Proposals
Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publishers, and advertisers. It also generates a significant proportion of the revenues of major technology companies.
Published: 25 Nov 2021Read
We’ve put purpose before profit, what about the next level of accountability?
Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.
Published: 15 Nov 2021Read
2021 UK Adspend forecast for slower recovery
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.
Published: 30 Oct 2020Read
ABC to manage viewability principles following TAG / JICWEBS merger
Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.
Published: 23 Oct 2020Read
Tag Launches Ad Industry's First Global Brand Safety Certification Program
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F
Published: 11 Sept 2020Read