Guardian agrees deal with Illuma to categorise article pages and protect intellectual property

The Guardian recently signed an agreement with Illuma, which now has a commercial licence to categorise article pages and match advertising with those pages in ways that make sense to advertisers and to readers. The Guardian agreement with Illuma is the first standalone commercial licence to use data from our site for contextual targeting purposes.

AOP News | Ask the Associates

Nine tips to help you navigate the social platform disruption

Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.

Member News

THE RADIO TIMES PODCAST CELEBRATES 1 MILLION DOWNLOADS

Now it’s third series, The Radio Times podcast, hosted by Radio Times’ Kelly-Ann Taylor, brings listeners weekly interviews with television’s biggest names, discovering their TV viewing habits and delving into their careers. And just 18 months after its launch, the podcast achieved one million downloads.

What's Captifying the travel industry?

Captify and Forward (the media & marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages) have partnered to combine their unique data sets of onsite search and transactional booking data to reveal trends across the European and UK travel landscape in 2022—uncovering shifts in traveller behaviours and emerging audiences that brands can engage with.

To Stay Competitive, UK Broadcasters Should Embrace Programmatic

With UK broadcasters facing increased pressure from international subscription services, Sara Vincent, Index Exchange MD UK&IE, writes how they should embrace CTV.

Member News

Our Media Enters New Corporate Partnership with West of England Centre for Inclusive Living

Our Media Ltd, the Bristol-based specialist content company, and award-winning user led organisation West of England Centre for Inclusive Living (WECIL), has announced a corporate partnership for 2023, as WECIL support Our Media on their journey to become a ‘Disability Confident Leader’ through consultancy and training.

AOP News

Calling time on publisher IP theft: an open letter to advertisers and agencies

Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.

Member News

Launching HELLO! Happiness, accessible happiness for everyone

To coincide with World Happiness Day on 20th March, HELLO! is proud to unveil the launch of HELLO! Happiness, an ongoing initiative designed to help our community to achieve the one thing they really want - a happy and contented life. Following a year of research and working in partnership with Warwick University’s Professor Andrew Oswald, HELLO! Happiness’s first audience and engagement will be the Pathway to Happiness, a free 10-week subscription with actionable content and measurable results

ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands are taking to implement a high-quality, transparent, and privacy-first identity framework.