AOP News | Ask the Associates

Here’s how to make e-commerce work for your publishing brand

E-commerce can be a huge revenue source for publishers if done correctly- but what’s the key to successfully leveraging e-commerce to grow your publishing brand? We reached out to four experts to get their top tips for integrating e-commerce into your revenue portfolio

Industry News

The Stationers’ Company elects Moira Sleight, Editor and Publisher of the Methodist Recorder, as Master

On 5 July, 2022 Moira Sleight was elected Master of the Worshipful Company of Stationers and Newspaper Makers. Moira’s journey as a Stationer began in 2004 as a Freeman, becoming a Liveryman in 2005 and joining the Court in 2014.

AOP News | Voice of the Premium Publisher

Should we call time on black tie?

There have been powerful discussions in the publishing industry on the importance of DE&I, but perhaps an awards dinner such as this is a prime example of how we still have some way to go in cultivating a truly diverse and inclusive environment. Should we call time on black tie?

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.

Virtual Minds, Ströer and OS Data Solutions Increase Campaign Reach of By Up To 78% with the ID5 ID

Companies test identity solution to support buy-side’s migration to the cookieless world in German market

What Will a Cookieless Future Look Like? It’s Already Here

Using better signals to build a future-proof identity and performance strategy It has been over three years since major browsers like Google Chrome and Safari announced their intention to fully phase out third-party cookies, the key mechanisms that have historically powered audience targeting and personalization on the modern web.

Celebrating Women In Publishing

Earlier this month Outbrain celebrated International Women’s Day by sharing some of our focus areas as we #breakthebias. This week, Tara Hassan our Global Marketing Manager, Publishers & Platforms talked to Tatjana Biallas, Managing Director at gofeminin.de and Catherine Ferguson, Director, Sales Integrations and Business Development, Global News and Radio at Corus Entertainment, leaders in publishing who are forging ahead and creating an industry where women can thrive.

Outbrain Supports ID5 to Futureproof and Maximize Addressability and Value for Publishers and Advertisers

Our support of industry-standard identity solutions, like ID5, give buyers more options to reach the right audiences, while maximizing value for publishers.

How AI & Machine Learning are Taking Publishing to New Heights

The past two years have given way to massive news cycles with COVID, Trump’s administration, and the withdrawal of US troops from Afghanistan. That means it’s only natural for this cycle to end. We’re already seeing a decline in page views across news sites as users are burnt out from online activities. What’s really happening is a normalization of page views, back to pre-pandemic levels. Now the key challenge will be to continue revenue growth with less page views; in other words, doing more with less.