Passendo drum subscription piece

The rise, fall and future of the subscription model

Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.

Published: 10 May 2022

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ID5 Is First Identity Provider To Receive Neutronian Certification

Certification, based on independent audit, verifies that ID5’s privacy-compliant identity suite meets or exceeds industry standards for data quality and privacy compliance

Published: 04 May 2022

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AOP News | Awards News

AOP announces shortlist for 2022 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2022 Digital Publishing Awards – a celebration of the individuals and teams working to create, deliver, and monetise quality online content.

Published: 27 Apr 2022

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Passendo Powers Up With Raft Of New Board Members – Marketing Communication News

Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last year.

Published: 24 Apr 2022

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CPEx Case Study

CPEx integrates the ID5 ID and sees their average Bid CPM increase by 39% in cookieless environments

Published: 24 Apr 2022

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Adasta Case Study

Italian digital sales house Adasta sees their average Bid CPM increase by 25% in cookieless environments after integrating the ID5 ID

Published: 24 Apr 2022

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ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

Published: 24 Apr 2022

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AOP News

AOP Partners with SeenThis to Reduce Website Data Usage by 65% and Lower Carbon Footprint

The Association of Online Publishers (AOP) has partnered with adaptive streaming technology company, SeenThis, to become the first trade body to stream images on its website and cut its internet carbon emissions, with the aim of encouraging digital publishers to explore and adopt similar solutions.

Published: 14 Apr 2022

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AOP News | Voice of the Premium Publisher

Entry 53751

The challenging tide of digital misinformation doesn’t just flow one way. As well as causing real-world consequences, it can also be driven by global events. Richard Reeves talks about how these dual influences are being highlighted by the situation in Ukraine and what the digital publishing industry can do to tackle the growing challenge of misinformation.

Published: 12 Apr 2022

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