Matt Weston outpaces teammates as Britain’s most-read-about 2026 Winter Olympian

Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.

AOP News | Awards News

AI in digital publishing: Four use cases and four essential learnings

The findings from the 2026 Digital Publishing: Outlooks and Priorities report shows that publishers are maturing in their use of AI to improve operational effectiveness. But what initiatives are proving most successful? And what are they learning from the process? Here are four areas where our AOP Awards jury are reaping the benefits of strategic AI integration – and four essential learnings to keep in mind.

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads and NBCUniversal Veteran to Lead Global Sales and Partnerships

Taboola today announced the expansion of its leadership team with the hiring of Krishan Bhatia as Chief Business Officer.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

Member News

Mail Metro Media extends Impact Fund initiative

Mail Metro Media is relaunching its £100,000 Impact Fund to support sustainable advertising on The i Paper and New Scientist throughout 2026.

AOP News | Awards News

Digital publishing’s pioneers: A non-exhaustive list

As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.

Member News

Immediate Announces Tamar Riley as Portfolio Managing Director

Immediate, home to trusted brands that people love, have appointed Tamar Riley as Portfolio Managing Director. The newly created role will have overall strategic leadership for Immediate’s Food & Wellness, Knowledge and Entertainment portfolios, including market-leading brands Good Food, Radio Times and HistoryExtra, as well as Immediate’s Central Content Strategy function.

Member News

Immediate launches IX to turn 20m reach into meaningful experiential moments

Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments.

Member News

Reach Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About

Taboola today announced that Reach has selected DeeperDive, a Gen AI answer engine that lives directly on publisher websites and leverages their own content. As part of the agreement, Reach will use DeeperDive across sites including Express and Daily Star.