3 trends that will transform the UK digital landscape in 2023

Index Exchange spoke with Matterkind and Warner Bros. Discovery about scaling programmatic efficiency and the three trends that will change UK digital advertising in 2023.

AOP News | Ask the Publishers

Five ideas to enhance your branded content

Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?

AOP News | Awards News

Publishers share their top investment priorities to deliver high-quality content

With generated content now available at the click of a button, what can digital publishers do to make sure that they continue to differentiate their high-quality content? The AOP Digital Publishing Awards jury shared their expert suggestions on how and where publishers should be investing to continue producing and surfacing high quality content. Discover their top investment priorities here.

UKOM December 2022 Digital Market Overview

Take a look at UKOM’s latest Digital Market Overview - December 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

Member News

ALAMY SEALS DEAL WITH AP, GIVING ACCESS TO MILLIONS OF UNIQUE IMAGES THAT SHAPED HISTORY

Alamy has struck an exclusive agreement to supply AP’s contemporary and archive news images to UK and Irish customers. The five-year deal means 18 million historic images and a daily feed of thousands of news pictures from around the world will be available on the Alamy platform.

AOP News | Ask the Associates

Six opportunities you might be missing to free up resources in your team

Many digital publishers are finding themselves challenged to do more with less. And the most valuable resource, time, is always in short supply. So how can you free up more resources and time to allow your team to dedicate their efforts to developing new product or revenue opportunities? Six of our Associate partners shared where they thought you could automate processes to be more effective with your resources.

Industry News

The Stationers’ Company announces dates as entries open for the 2023 Stationers’ Innovation Excellence Awards

‘From Warships to Washing Machines’ is how the Stationers’ Company summed up the achievement of the overall winner of the most recent Innovation Excellence Awards, as it launches this years’ Awards and announces entries are now open for the 2023 Awards, with a closing date of 21 April.

Member News

National World launches new ad manager platform, power by DanAds

National World has launched a self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK.

Member News

Research from PubMatic Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

PubMatic have produced the new Insights & Attitudes report, in association with ExchangeWire, “The Evolution of Commerce Media in Europe”. The study looks into how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.