Industry News

Media Smart and Advertising Association Publish Political Advertising Guide

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than all/commercial advertising (39%).

MPACT+ Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans

Global sustaintech platform IMPACT+ today launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.

AOP News | Awards News

AOP announces shortlist for 2024 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2024 Digital Publishing Awards. The awards celebrate the individuals and teams working to create, deliver and monetise quality content online.

Update on the plan for phase-out of third-party cookies on Chrome

The UK’s Competition and Markets Authority (CMA) and Google publish quarterly reports to update the ecosystem on the latest status of Privacy Sandbox for the Web. As part of Google’s Q1 2024 report, we will include the following update about the timeline for phasing out third-party cookies in Chrome in the April 26th report

AOP News | Voice of the Premium Publisher

Voice of the Premium Publisher: Spotlight On… Ian Dowds & James Oates

In the first of our new “Spotlight On…” series — where we shine a spotlight on pertinent industry issues and speak to those in the know — Richard Reeves caught up with Ian Dowds, CEO of UKOM, and James Oates, Head of Ipsos iris, to talk about governance in audience measurement, the need for data transparency, and the risks of an industry that has become too trusting of platform-provided insights.

AOP News | Ask the Associates

Breaking down barriers: Five ideas for more inclusive digital publishing

More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to revolutionise programmatic advertising in streaming TV. Working with Index and other programmatic leaders, the IAB Tech Lab developed OpenRTB 2.6 to address specific needs for TV and pave the way for more efficiency, scale, and transparency in the channel.

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

As we work with more publishers to begin implementing and testing new Google Privacy Sandbox solutions, namely the Protected Audience and Topics APIs, we’ve been asked a lot of questions about the APIs and how they will perform. Does ad spend decline on Chrome without third-party cookies? Is Privacy Sandbox helping to replace revenue, and by how much?

AOP News | Awards News

By advertisers, for publishers: The client perspective on building effective partnerships

When AOP asked publishers where they see the biggest opportunity for advertising revenue growth in the next three years, around 75% of respondents selected ‘Direct Deals’. With third-party cookies winding down, publishers are leaning into the strength of their first-party data and consumer insights to partner with advertisers more effectively. But what support can publishers offer advertisers? The AOP reached out to their client-side judges for the AOP Digital Publishing Awards to understand what it is they’re looking for from digital publishers in order to improve the effectiveness of their own marketing.