Publishers react to Meta’s ‘substitutable’ news claim

Meta has said it sees news as “substitutable” on its platforms in a federal parliament inquiry in Australia. AOP Managing Director, Richard Reeves, recently shared his opinion with The Media Leader... “I would argue that where a media outlet or social platform commands so much attention from such a broad and diverse audience[,] it has a societal responsibility to ensure that it provides access to balanced and reliable news sources."

Pugpig 2024 State of the Mobile Publishing Market Report

Pugpig's new State of the Mobile Publishing Market report is here! Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024.

Industry News

New Report Highlights Vital Importance of Advertising's Social Contribution

The Advertising Association today launches the new Social Contribution of UK Advertising 2024 report from advertising industry think tank, Credos. Along with fresh research and insights, the report has curated and showcases work of the highest creative quality to highlight how they make a social contribution. This ‘best of the best’ selection includes eleven case studies from leading brands and charities, including eBay x Love Island, Dove, Vanish and Breast Cancer Now, that have all won awards for their positive social contribution. Amongst other key insights, the research shows that the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years: from 34% in 2021 to 44% in the first half of 2024.

Exclusive: Taboola to sell ads for Apple

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.

Member News

National World Forms Partnership with Reach Solutions to Sell National Advertising

National World announces two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant and unique content and grow the Company’s audiences.

Industry News

Stationers' Innovation Excellence Short List 2024 is announced

The best of the Communications and Content industries announced in prestigious annual Innovations Excellence Awards shortlist.

Member News

Immediate Announces Lily Barclay as First Content Director of Good Food, the UK's Number One Food Brand

Immediate, home to trusted brands that people love, has today (Thursday 27 June) announced Lily Barclay as Content Director of Good Food.

Member News

Immediate Announces Partnership with Opt Out Advertising To Unlock Consentless Advertising

This newly announced partnership will see Immediate benefit from Opt Out Advertising’s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Industry News

Local Media First Line Of Defence Against Election Misinformation

People will rely heavily upon highly trusted local news media to combat misinformation and fake news during the upcoming general election, a new public poll published today for the News Media Association’s Local Matters report has found.