Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox APIs. One of the commitments we made was to share the results of our testing with our customers and partners, as well as with Google Chrome and the UK Competition and Markets Authority (CMA).

Free match test: Create new ways to capture value from your audience

Our advanced digital linkage solution, Consumer Sync, paired with our vast audience insight, is designed to identify, understand and expand your valuable audiences. Empowering you to grow revenue streams through advertising & wider reader revenues.

The Star Tribune launches on Pugpig Bolt as part of a ‘new era of technology growth’

Another national US news media brand launches on Pugpig Bolt as part of their digital transformation.

World of Beano app launches as part of Amazon Kids+ subscription

Another DC Thomson title launches on Pugpig Bolt as part of Amazon’s all-in-one digital kids subscription service.

Industry News

Advertising Association Publishes Inaugural Report From AI Taskforce

The Advertising Association today launches the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership.

Industry News

PinkNews Appoints Caroline Fenner as Chief Revenue Officer

PinkNews, the world's largest and most influential LGBTQ+ media brand, is excited to announce the appointment of Caroline Fenner as Chief Revenue Officer.

Google’s cookie turnaround

Sarah Robertson, Director of Product UK&I for Marketing Services at Experian shares her views on the Google cookie deprecation U-turn

Industry News

UK Advertising Spend Reached £9.2BN in Q1 2024

The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024.

AOP News

The publisher’s guide to Demand Path Optimisation

We’re delighted to announce that we’re partnering with Content Ignite to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. In the light of Google’s announcement that they’re repealing their cookie deprecation plans, it’s more important than ever that publishers ensure they have the tools needed to navigate the future of the digital publishing industry.