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Twelve ideas to kickstart your product development strategy and drive new revenues
Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…
Published: 25 Mar 2022
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Community building and engagement for digital publishers
With first-party data and genuine audience insight more important than ever, the relationship that a publisher has with their community puts control back into the hands of publishers. With this in mind, what’s the key to ensuring that you continue to strengthen the connection with your audience and grow your community?
Published: 21 Mar 2022
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Unlocking creativity post-COVID
Last year showed us an industry that surpassed expectations to not just survive but to thrive too. We saw this determination and resilience shining through in the entries to the AOP Digital Publishing Awards last year, but what will the 2022 entries tell us about how our industry is moving forwards?
Published: 14 Mar 2022
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AOP News | Voice of the Premium Publisher
Publishers must stop being led by technology, and start taking charge
In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.
Published: 08 Mar 2022
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The instruction manual you need to nurture a great team
At the AOP Awards, we put the spotlight on the teams that are leaving their mark on the organisation. But what are the hallmarks of a great team? And how can leaders work to successfully attract the right mix of talent to their teams? To understand, we asked our AOP Awards jury to share their insight and we’ve collated these answers to help you take your team to the next level…
Published: 04 Mar 2022
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Here’s how to foster greater collaboration between advertisers and digital publishers
According to the AOP’s latest research report, 51% of publishers see direct deals as having the most potential for advertising revenue growth. But what can publishers do to make collaboration more attractive to advertisers and agencies?
Published: 28 Feb 2022
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AOP News | Cross-Industry Relationships
Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising
The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.
Published: 23 Feb 2022
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AOP Digital Publishing Awards 2022 open for entries
The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online content.
Published: 26 Jan 2022
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