AOP News | Awards News

Three challenges facing B2B publishers in 2021 and beyond

In a year of health, social, and environmental crises, B2B publishers have risen to the challenge and proven themselves to be remarkably resilient. Judges for the AOP Awards shared their insights on what it was that had driven B2B success in 2020 – and what the factors will be that determine who the long-term winners will be.

AOP News | Awards News

What are advertisers looking for in a publishing partner?

Advertisers and agencies are waking up to the power of their marketing spend. With relationships in the ecosystem evolving rapidly, we reached out to our buy-side judges for the AOP Awards to understand exactly what the qualities are they look for in a publishing partner.

AOP News | Awards News

Four top tips for driving publisher-led social good initiatives

“We are all award of the power of the internet and as people who work in this sector, it is down to use to use our creativity and innovate to do good,” stated Anne-Claire Chenu, Director of Tech Sales – Northern Europe at Xandr, setting out a challenge for the digital publishing sector that many publishing brands are already trying to answer.

AOP News

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

GameSpot commissioned a survey with the AOP exploring the breadth of gamers to bust the myth of targeting males 18-34.

AOP News | Awards News

The essential ingredients for digital publishing resilience

Amidst a year of pandemic, Brexit, and the US elections, the British Digital Publishing Industry has proven itself to be remarkably resilient. In many cases, digital publishers have thrived. Organisations have adapted to become more flexible, more innovative, more creative, and the longtail success to that determination is beginning to emerge.

AOP News

Update from the AOP: ICO Adtech Investigation – Awareness & Accountability

The AOP have been speaking with the ICO to understand how the ICO’s recent announcement in January will impact digital publishers across the UK.

AOP News | Awards News

AOP Digital Publishing Awards 2021 open for entries

The Association of Online Publishers (AOP) has today announced that its prestigious annual awards are open for entries.

AOP News | Awards News

AOP Announces Winners for the Digital Publishing Awards 2020

Incisive named Best Digital Publisher Company: B2B and News UK wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades on the night

AOP News

Is purpose beyond profit the answer to a healthier ad industry?

Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action.