Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer

Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform.

Industry News

Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles

Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.

Member News

Daily Mail's Ship Shape Past 10M Viewers

Daily Mail’s first global cruise documentary on YouTube, Ship Shape, has achieved an astonishing 10.6 million impressions for its maiden episode, in just a few weeks.

Member News

Strictly remains UK’s favourite TV show despite Celebrity Traitors’ popularity

The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.

Member News

Trading 212 Launches Metro Explains Investing Video Series

Trading 212, which democratises access to financial markets via free web apps, has launched a new video series in partnership with Metro.

Finding your voice: Secrets of successful audio and video content strategy

If you missed the CRUNCH event back in September on how publishers can develop audio and video content to drive both long-term commercial growth and increased brand trust, AOP Managing Director, Richard Reeves picks out the main talking points here.

Industry News

UK Ad Spend Forecast to Reach £12bn During this Festive Period

UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026.

Prebid Testing: How Server-Side, Client-Side, and Parallel Bidding Compare

Relevant Digital, in their latest multivariate test, put three setups - client-side, server-side, and hybrid parallel bidding - to the test in real publisher environments. The goal was to see how each performs across key metrics like revenue, latency, and viewability.

AOP News

Finding Your Voice: Secrets of Successful Audio and Video Content Strategy from AOP CRUNCH

At the AOP, we’re lucky to count genuine publishing pioneers amongst our members, hailing from the days when the great tech disruptor was the printing press. Now, publishers must be interdisciplinary, taking what once filled newspaper pages and disseminating it across social media, video platforms, podcasts, and wherever else audiences spend their time.