AOP News | Cross-Industry Relationships

Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.

COPE Group integrates the ID5 ID

Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.

Member News

ENDURING RELEVANCE OF MAGAZINES CONFIRMED AS IMMEDIATE POSTS THIRD CONSECUTIVE YEAR OF CIRCULATION GROWTH

Immediate Media Co, the special interest content and platform company, has recorded its third consecutive year-on-year circulation growth for its market-leading titles, confirming the continued resurgence of demand for special interest magazine brands.

Member News

Autovia titles show growth in latest ABC figures Auto Express maintains its market dominance evo and Octane go up a gear

Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%.

Member News

CMA to keep ‘close eye’ on Google as it secures final Privacy Sandbox commitments

The CMA has accepted a revised offer from Google of commitments relating to its proposed removal of third-party cookies from the Chrome browser (known as the Privacy Sandbox proposals).

10 minutes with Steve Eastwood – Global Communications and Strategy Lead at William Grant and Sons

Steve Eastwood, Global Communications and Strategy Lead at William Grant and Sons, joins Integral Ad Science’s Tom Page for a sit down to explore how publishers can better appeal to brand marketers in 2022.

Industry News

IAB Europe has been found in breach of GDPR. Here’s what it means.

A new ruling has found IAB Europe in breach of various articles within GDPR, specifically regarding the lawfulness of processing of their Transparency and Consent Framework (TCF). A €250,000 sanction has been issued to IAB Europe, as well as a series of demands. As a result, advertisers and other members of the ecosystem will have to delete all historic data gathered using this framework.

Industry News

The Stationers’ 2022 Innovation Excellence Awards Launch

The Stationers’ Company has announced that entries are now open for the 2022 Innovation Excellence Awards.

9GAG adopts ID5 ID for monetisation of ‘cookieless’ users

9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns.