VIRTUAL PUBACADEMY: THE RETAIL MEDIA ECOSYSTEM EXPLAINED

Retail media is going to be one of the biggest areas of growth over the next several years. In this session, the leading industry experts will share an overview of the retail media landscape in Europe today and sharing best practices.

HOW EMEA PUBLISHERS ARE SOLVING IDENTITY RESOLUTION IN 2022

The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022. This new PubMatic infographic explores: * The current ID offerings and how they work * The top tactics that have emerged for publishers in EMEA * Best practices and qualities to look for in vendors to prepare for post-cookie addressability

Member News

ID5’s flagship event, Identity 2022, is back to help the industry prepare for the new era of digital advertising

ID5’s flagship event returns to bring together identity innovators and thought leaders from across the industry. Join online next Wednesday 26 January to explore topics ranging from privacy, the future of mobile identity, implementing cookie alternatives, and more.

Q&A with Tom Page

Integral Ad Science’s Tom Page addresses some challenges facing publishers and outlines how the IAS is working to support publishers in 2022 and beyond.

Back to Work Winners

For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. Following on from our Christmas and Boxing Day analysis, UKOM identifies some of the ‘back to work’ winners, by comparing audience data for the top 100 websites and apps on January 4th with that of the same day the week before.

Boxing Day ‘Knockout’ Performers

New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December and highlights some of the apps and websites in the top 100 that were the knockouts of Boxing Day.

Christmas Day Star Performers

New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions. UKOM picks out some of the star performers by comparing usage to the same day the week before.

Apple’s IOS Privacy Update and Email Newsletters How Publishers Can Adapt

Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, says Anthony White, Head of UK Publisher Development at Passendo, but also opportunities too.

New Subscriber Acquisition

Welcome to our latest subs special, this time looking at all aspects of new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from senior management at UK publishing companies.