AOP ROUND TABLE: Preparing for the future: Practical personalization strategies that turn passive users into active participants

Hosted by EX.CO 10 May, 2022 9.30am – 11am The Apartment at The Hoxton Hotel, Holborn The recent AOP ‘Meeting the Future’ report provides an optimistic view on how publishers are looking at their revenue diversification strategies moving forward. Product innovation, subscriptions, lead generation revenues, and emerging opportunities in e-commerce look set to become a major focus.

AOP News

Unprecedented UK Media Coalition Calls On PM To Act Swiftly To Save Media From Harmful Impact Of The Tech Platforms

As the government has introduced legislation via the Online Safety Bill to make the internet a safer place, the AOP are united with major media businesses across the UK in stressing the vital urgency of tackling the other side of the coin which will provide the Digital Market Unit the necessary statutory powers and underpin the new pro-competition regulatory regime.

AOP News | Ask the Associates

Twelve ideas to kickstart your product development strategy and drive new revenues

Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…

Pubstack secures $6M in Series A funding to expand and meet increasing needs from Digital Media companies

Pubstack is proud to announce its successful $6 million Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & Founder of Stickyads) and Jean Canzoneri (ex-CEO & Founder of Ogury). The company, which helps digital media companies unlock the real value of their inventory, will use the capital to accelerate product development as well as global sales.

Taking cookie soup off the menu to boost reader engagement

Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients, writes Passendo CEO Andreas Jürgensen.

The next steps for publisher email: Passendo’s Andreas Jürgensen and Anders Rasmussen talk monetising inventory and protecting privacy with Access Intelligence’s Michael Ring

Building audience engagement with email is high on every publisher’s agenda. But building revenue with email doesn’t get nearly the same attention.

Industry News

UK ADVERTISING EXPORTS TOTAL £11.7BN FOR 2020 DESPITE GLOBAL DISRUPTION

The Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019. Despite the challenges of a global lockdown faced by exporters in the UK advertising industry, balance of payments remained steady, bringing the UK a healthy £5bn trade surplus.

AOP News

Publishers must stop being led by technology, and start taking charge

In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.

Simply the best - how algorithms finally triumphed against ad measurement inertia

For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.