How AI & Machine Learning are Taking Publishing to New Heights

The past two years have given way to massive news cycles with COVID, Trump’s administration, and the withdrawal of US troops from Afghanistan. That means it’s only natural for this cycle to end. We’re already seeing a decline in page views across news sites as users are burnt out from online activities. What’s really happening is a normalization of page views, back to pre-pandemic levels. Now the key challenge will be to continue revenue growth with less page views; in other words, doing more with less.

How Editorial AI Is Transforming Publisher Engagement And Monetization

AI is an essential part of a modern publisher's toolkit. It’s core to the audience, product development, creative testing and measurement, and it's expanding into more dynamic areas such as creative creation, ad targeting and identity management in a post-cookie world.

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.

Industry News

Global collective of advertising industry professionals launches open-source resources that allow brands to continue supporting quality journalism during crises

Whenever there is a crisis, many brands pause advertising on news platforms in their scramble to avoid any association with it. From reporting on Covid, to Russia’s invasion of Ukraine, and even the abortion rights issues in the U.S., brands periodically reduce or halt their ad investments on crisis-related content. This means less money goes toward funding quality news publications that drastically intensify their reporting during crises, and as a result experience major readership spikes.

AOP News | Awards News

AOP announces Winners of the Digital Publishing Awards 2022

– The Association of Online Publishers (AOP) celebrated the digital publishing industry’s top talent at its in-person awards ceremony held at Old Billingsgate in London, yesterday. AOP’s flagship event, now in its 20th year and organised in association with headline partner, PubMatic, was hosted by comedian Sophie Duker. The event showcased the individuals, teams and companies driving the successful growth of the online publishing sector. There were 26 category winners, judged by a panel of experts under the guidance of co-chairs, Amanda Barnes, Chief Executive of Faversham House, and Dominic Carter, Group Chief Commercial Officer of News UK.

Industry News

Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association

The Advertising Association has announced the appointment of Annette King, CEO, Publicis Groupe UK as its new Chair, joining the AA Board and working closely with the AA CEO, Stephen Woodford and AA President, Alessandra Bellini. King will be replacing PHD’s Philippa Brown who has completed a three-year term, which saw the launch of initiatives Ad Net Zero and All In, as well as the industry’s journey through the pandemic and its recovery. King will now pave the way for the association’s focus on talent as well as its work on public trust, inclusion, climate action and key lobbying issues for the industry.

AOP News

Industry-changing conversations: Four areas publishers should be aware of

In today’s tumultuous media environment, publishers need to pull together to find ways to safeguard revenue, nurture talent, and build a sustainable future. Richard Reeves talks about four areas publishers should be aware of and the discussions the AOP is facilitating with the wider industry.

AOP News | Ask the Associates

Four expert ideas on how to convert audience engagement to value

As a publisher, your audience is your most precious asset and continually engaging and re-engaging your readers, viewers, and listeners in your content is essential for success. But with big players in subscription content such as Netflix facing challenges, how can you make sure you’re hitting the right notes?

Member News

Automotive media giants Haymarket Automotive and Autovia join forces to offer advertisers industry-leading opportunities

Automotive digital publishers Autovia and Haymarket Automotive will pool first party audience data to offer industry-leading value to advertising clients, following a new deal announced between the two companies today.