Industry News

Sanctions in response to Putin’s illegal annexation of Ukrainian regions

UK to implement services sanctions and export ban that target Russian economic vulnerabilities in response to Putin’s illegal annexation of Ukrainian regions.

UKOM Digital Market Overview

“Take a look at UKOM’s latest Digital Market Overview - July 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones”

AOP News | Ask the Publishers

Here are six ideas to make sure you’re prepared for the demise of cookies

The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.

Sovrn has enabled its publishers to achieve an almost two times greater lift in eCPMs thanks to the ID5 ID

To support publishers' monetization efforts, Sovrn ran a test where Sovrn Signal matched participating publisher first-party IDs to consented and permissioned hashed emails (HEMs) in the Sovrn Data Collective. Publishers then passed the HEM to ID5, which attached it to the ID5 ID and passed it to all SSPs supporting the identifier. Sovrn linked permissioned, first-party data from the Sovrn Data Collective on each applicable user visit to an ID5 ID, which was then passed to buyers for evaluation.

AOP News

Publishers share five top tips to integrate technology more intelligently in your organisation

Technology evolves rapidly – faster, perhaps, than digital publishers can incorporate new solutions into their tech stacks. It takes a certain amount of time to identify which new providers are offering a long-tail solution, evaluate the cost against the benefits, and start the process of integrating the tech into your organisation. By which time there may well be a shinier, newer solution promising to deliver above and beyond.

How to deliver more effective email newsletters

They might be old school but they are still one of the most effective CRM channels when done right. Here's 7 tips to supercharge your email newsletters for 2022...

AOP News

Delays, Cookies, and Fraud: What Publishers Need to Know This Summer

Many of us may be unplugging for the summer, but industry news and developments roll on. From government and Google delays, to a growing fraud epidemic, here are three key stories of the season and what they mean for publishers.

Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before.