10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV (CTV) inventory is transacted.

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in digital channels. While this scale is impressive, the focus for programmatic growth from here can’t be how we grow an addressable market from 91% to 100%; that outcome is surely inevitable.

What’s Wrong With CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. Yet programmatic technology is still falling short in enabling an optimal ad break that meets the expectations of media owners, buyers, and viewers.

Google’s decision to keep third-party cookies is bad news for competition

Here we are again. A year after its first U-turn, Google announced that it will again push back the sunsetting of cookies on the Chrome browser, this time to Q3 2024. The search giant is gifting the world two more years of pervasive tracking, endless cookie pop-ups and deeply inefficient advertising.

Waiting for the cookie to crumble? How manufactured confusion around cookieless technology is hurting the industry

Almost three years ago the advertising industry began waking up to the fact that third-party cookies and mobile identifiers are going away. Since then, dozens of alternative ‘identity’ products were launched, hundreds of articles published, countless events organised, and a small army of self-professed experts have offered their views (like this one). And yet, we are no closer to a resolution: most cookieless technology is deeply inadequate, the market is still confused and there is a widespread sense of cookie fatigue.

Privacy is more important than ever

It’s clear that we need a more responsible, respectful internet. Digital advertising needs to be safer for people; successful for publishers; and stronger for businesses. But giving up on an ad-supported web entirely would be a mistake. Claire Norburn, Ads Privacy Lead, UKI, Google, explains why

Member News

FORMER AMNET MANAGING DIRECTOR TIM WILLCOX JOINS PUBMATIC

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Wilcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands. Read more here.

Member News

Immediate Media Co launches new Disney and Pixar Lightyear magazine

Immediate Media Co, the special interest content and platform company, is launching a new Disney and Pixar magazine, Pixar Adventures with…, bringing the magic of Disney and Pixar’s Lightyear and Disney and Pixar’s Toy Story to life.

AOP News

Three technological trends re-shaping digital publishing

The scale of growth in the digital world is almost beyond comprehension, and there is a constant steam of new technologies launched to market, each promising to be the holy grail you need to solve your challenges. So what has the stickiness to actually make a real impact in our industry? Before the discussions at AOP Publishing Tech Talk next week, industry experts share how new technology will reshape digital publishing over the next three years and what 2025 could hold for digital publishers. Read more here.