Why publishers should prioritise personalisation

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes.

It's time for publishers to leverage AI like social media giants do

The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships built on trust with online readers. It’s not just about eyes on the page. It’s about loyalty.

Interview with Christian Broughton: How The Independent uses data-driven insights and Newsroom to drive editorial strategy & business outcomes

Publishers are tasked with strategic decisions about exactly what editorial content to create and how to create it in order to engage their entire audience. It’s a big challenge. Recently, our CEO and Founder, Adam Singolda, sat down with Christian Broughton, the Managing Director of The Independent, to hear how they make strategic editorial decisions using data-driven insights.

How does your ad performance stack up?

Check out Sovrn's "Advertising Performance Benchmark Report" to discover insights across current, accurate, and reliable benchmark data and compare your site to industry averages, understand CPM impact, and adjust your advertising strategy. Download

Capturing the Signals: How Reader Attention Can Drive More Revenue

Looking to boost your revenue from your most valuable audience segments? Sovrn's ebook, "Capturing the Signals: How Reader Attention Can Drive More Revenue" reveals how to go beyond viewability and gain deep engagement insights to understand — and broadcast to buyers — the true value of your readers. Download

Addressability Benefits of a Data Collective

Discover how Sovrn and ID5 are partnering to deliver addressability at scale. Check out their latest case study that reveals how Sovrn Signal delivers privacy-safe solutions to enrich and segment first-party data, resulting in a near two times greater lift in CPMs. Learn More

GREATER TRANSPARENCY WILL BRING MORE SPEND TO CTV/OTT

Demand is soaring for quality CTV programming and advertisers and publishers both stand to benefit. What’s needed to take programmatic streaming revenues to the next level? Data-driven transparency that gives buyers the confidence they can reach the audiences they desire, across content and screens. New research from PubMatic and Advertiser Perceptions highlights the opportunity that transparency brings to both advertisers and publishers on CTV media inventory. 

Introducing Keystone by Outbrain

Discover Keystone—the user journey and experience platform from Outbrain. Offering a revolutionary technology that empowers digital publishers to better manage site real estate, prioritize the business needs across the organization and optimize conversion and revenue across diversified KPIs. One holistic view of performance, across all departments, all goals.

Outbrain Unveils Keystone: New Optimization Platform for Publishers Removing silos has become essential for both publisher revenue and reader experience

As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.