GREATER TRANSPARENCY WILL BRING MORE SPEND TO CTV/OTT
Published: 07 Oct 2022
Demand is soaring for quality CTV programming and advertisers and publishers both stand to benefit. What’s needed to take programmatic streaming revenues to the next level? Data-driven transparency that gives buyers the confidence they can reach the audiences they desire, across content and screens. New research from PubMatic and Advertiser Perceptions highlights the opportunity that transparency brings to both advertisers and publishers on CTV media inventory.
Download the full report to learn more: https://pubmatic.com/reports/ctv-transparency-report/