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Fireside chat with Morgan Stevenson, Newsquest, and Richard Chambers, Outbrain

How are publishers using tech solutions to better diversify their revenues and develop cross-selling advantages? At AOP Publishing Tech Talk, Richard Chambers, Head of Publishers – Northern Europe at Outbrain, joined Morgan Stevenson, Digital Transformation Director at Newsquest, to understand what new challenges they’re identifying and how they’re capitalising on emerging opportunities.

Published: 26 Oct 2022

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RICHARD REEVES

AOP News

The Six Sells Podcast

Our Managing Director, Richard Reeves, joined The Six Sells Podcast this week to talk all things digital publishing, including the biggest challenges facing UK publishers, new approaches to measuring attention, supply chain optimisation, and impact caused by the rise of audio advertising.

Published: 25 Oct 2022

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Industry News

Applications open for the 2023 Stationers’ Company Warrants

The Stationers’ Company announced today that it is now open for applications for new Warrants and 2022 Warrant renewals. These Annual Warrants are formal recognition of the high quality that companies in the Communications and Content Industries put into their products and services, recognising, and acknowledging excellence, with the annual scheme now in its 9th year.

Published: 25 Oct 2022

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Browsi Panel Discussion - Personalising the advertising experience: understanding what’s possible

Personalising the advertising experience: understanding what’s possible Balancing the UX experience and revenues Ensuring the advertising experience doesn’t impact poorly on core web vitals Lior Fisher, CPO & Co-Founder, Browsi Rachel Shekhtman, SVP Revenue ROW, Browsi Sherzod Rizaev, Director of Commercial Operations at LADbible Asher Glinsman, Head of Monetisation, Boons Media

Published: 14 Oct 2022

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ATA Revenues

AOP News | Ask the Associates

Six revenue opportunities you could be missing

The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?

Published: 13 Oct 2022

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ATA Metrics

AOP News | Ask the Associates

Five approaches to developing more intelligent metrics

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.

Published: 12 Oct 2022

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AOP News | Ask the Associates

Ten paths to regaining control of the identity narrative

As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity

Published: 11 Oct 2022

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ATA EXPERIENCE

AOP News | Ask the Associates

Nine steps for creating a positive advertising environment

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.

Published: 10 Oct 2022

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Removing silos has become essential for both publisher revenue and reader experience

As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.

Published: 07 Oct 2022

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